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Email marketing platforms · November 2026 Edition

Brevo vs Zoho Campaigns

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Brevo first on the direct prompt; zero named Zoho Campaigns. Brevo was named by fourteen of the fourteen models and Zoho Campaigns by nine and Brevo carries 55 labels and Zoho Campaigns 15, so the shares are not directly comparable.

Brevo

accepted challenger

Paris, France, founded 2012. Named in twelve categories this edition.

Zoho Campaigns

accepted challenger

Named in three categories this edition.

First-choice share11%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 15; printed, not drawn.
Labels5515A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brevo reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in fourteen of the fourteen direct answers. HubSpot Marketing Hub vs Brevo · HubSpot Marketing Hub vs Zoho Campaigns · ActiveCampaign vs Brevo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrevoFirst choices, of fourteen modelsZoho Campaigns
Direct001 against Brevo
Paraphrase00
Comparative00
Budget-constrained66
Scale-constrained00
Negative002 against Brevo · 1 against Zoho Campaigns
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Brevo and Zoho Campaigns stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Brevo Zoho Campaigns first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brevo on the left and Zoho Campaigns on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brevo and Zoho Campaigns stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20ActiveCampaign, HubSpot Marketing Hub alternatives: Brevo, GetResponse, Mailchimp, Zoho Campaigns
Llama 4 MaverickHubSpot Marketing Hub alternatives: ActiveCampaign, Brevo, Mailchimp
MiniMax M2.5HubSpot Marketing Hub alternatives: ActiveCampaign, Brevo

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ActiveCampaign, HubSpot Marketing Hub
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Customer.io, Salesforce Marketing Cloud Account Engagement
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Oracle Eloqua
Mistral SmallHubSpot Marketing Hub alternatives: ActiveCampaign, Customer.io
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Kimi K2HubSpot Marketing Hub alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement
GLM 4.7 FlashXActiveCampaign, HubSpot Marketing Hub alternatives: Customer.io
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Muse Glimmer 30BActiveCampaign, HubSpot Marketing Hub alternatives: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brevo leads by six points.
Brevo13%#3 of 13
Zoho Campaigns8%#5 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Brevo11%#3 of 15
Zoho Campaigns11%#4 of 15
The full mid-market standing →
Enterprise
Brevo leads by two points.
Brevo4%#5 of 14
Zoho Campaigns2%#– of 14
The full enterprise standing →

What the models said about Brevo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Occasional performance issues, slight data import issues, UI needs improvement, occasional bugs” GLM 4.7 FlashX · negative prompt · soft negative
“platforms mentioned include Mailchimp, Constant Contact, Brevo, and Adobe Marketo Engage” Llama 4 Maverick · negative prompt · soft negative
“traditional broadcast email software like Mailchimp or Brevo usually isn't enough” Gemini 3.5 Flash · direct prompt · soft negative

What the models said about Zoho Campaigns

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Both appear in the community least favorable / overrated list” Muse Glimmer 30B · negative prompt · soft negative
“The best email marketing platform for a company with a limited budget is Zoho Campaigns, which starts at $4 a month” Llama 4 Maverick · budget prompt · first choice
“Zoho Campaigns stands out as the best overall email marketing platform for companies with a limited budget” Grok 4.20 · budget prompt · first choice
“MailerLite or Zoho Campaigns offer the best balance of features, pricing, and ease of use” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.