HubSpot Marketing Hub vs Klaviyo
Six of fourteen models named HubSpot Marketing Hub first on the direct prompt; zero named Klaviyo. Both were named by all fourteen models and HubSpot Marketing Hub carries 38 labels and Klaviyo 49, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
Boston, United States, founded 2012. Named in thirteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.
By framing
HubSpot Marketing HubFirst choices, of fourteen modelsKlaviyo
Across every category in the November 2026 Edition, HubSpot Marketing Hub and Klaviyo were named in the same answer 232 times, of the 1124 answers naming HubSpot Marketing Hub and the 441 naming Klaviyo. In those answers Klaviyo took the first choice sixteen times and HubSpot Marketing Hub sixty-nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
HubSpot Marketing Hub Klaviyo first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and Klaviyo on the right.The direct prompt
HubSpot Marketing Hub first, Klaviyo an alternative
6 of 14 modelsKlaviyo was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
HubSpot Marketing Hub25%#1 of 11Klaviyo12%#3 of 11HubSpot Marketing Hub41%#1 of 10Klaviyo7%#4 of 10HubSpot Marketing Hub8%#5 of 15Klaviyo0%#13 of 15What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
What the models said about Klaviyo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Industry Standard for DTC. Deep integration with Shopify/Magento... Upgrade to Klaviyo once you have significant revenue.” Qwen 3.7 Flash · comparative prompt · first choice
“1. Klaviyo - Focus: Email and SMS marketing automation, especially strong for Shopify and Magento stores.” Mistral Small · comparative prompt · first choice
“Choose Klaviyo (for maximum data depth/predictive scaling) or Omnisend (for lower cost and ease of use).” Gemini 3.5 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.