endorsed leaderBy HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
accepted challengerParis, France, founded 2012. Named in twelve categories this edition.
First-choice share41%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 10; printed, not drawn.
Labels3820A count; the two differ.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsBrevo
Direct60
Paraphrase130
Comparative001 against HubSpot Marketing Hub
Budget-constrained031 against HubSpot Marketing Hub
Scale-constrained001 against HubSpot Marketing Hub
Negative001 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, HubSpot Marketing Hub and Brevo were named in the same answer 238 times, of the 1124 answers naming HubSpot Marketing Hub and the 479 naming Brevo. In those answers Brevo took the first choice thirty-four times and HubSpot Marketing Hub sixty-seven.
The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and Brevo stood in it.
HubSpot Marketing Hub first, Brevo not the choice
6 of 14 modelsBrevo was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement
xAIGrok 4.20HubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Qwen 3.7 FlashBigCommerce, HubSpot Marketing Hub alternatives: ActiveCampaign, OroCommerce, Salesforce Marketing Cloud Account Engagement
Z.AIGLM 4.7 FlashXHubSpot Marketing Hub alternatives: BigCommerce B2B Edition, Klaviyo, OroCommerce
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Klaviyo, Salesforce
Muse Glimmer 30BHubSpot Marketing Hub alternatives: BigCommerce B2B Edition, Salesforce B2B Commerce, Shopify, Shopify B2B
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5BigCommerce B2B Edition alternatives: HubSpot Marketing Hub
GPT-5.4 miniShopify Plus B2B alternatives: Adobe Commerce, BigCommerce B2B Edition, HubSpot Marketing Hub, Klaviyo, Salesforce Commerce Cloud, Salesforce Marketing Cloud
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Perplexity SonarBigCommerce B2B Edition alternatives: NetSuite Commerce, OroCommerce, Salesforce B2B Commerce, Shopify
Mistral SmallBigCommerce B2B Edition
DeepSeek V4 FlashBigCommerce alternatives: OroCommerce, Shopify
Llama 4 MaverickBigCommerce B2B Edition alternatives: Optimizely CMS, OroCommerce, Virto Commerce
Kimi K2BigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
MiniMax M2.5BigCommerce B2B Edition alternatives: OroCommerce, Shopify, commercetools
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.