Zero of fourteen models named Goody first on the direct prompt; zero named Postal. Both were named by all fourteen models and Goody carries 39 labels and Postal 53, so the shares are not directly comparable.
Named in one category this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.
Across every category in the November 2026 Edition, Goody and Postal were named in the same answer seventy-six times, of the 103 answers naming Goody and the 168 naming Postal. In those answers Postal took the first choice ten times and Goody twenty-nine.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Be cautious for cold outbound campaigns because their address collection is described as primarily email-based” Perplexity Sonar · negative prompt · soft negative
“pay-per-gift models such as Goody for small business use ... those scale differently for full ABM programs” Muse Glimmer 30B · direct prompt · soft negative
“B2C/Consumer-First Gifting Platforms (e.g., Goody, Snappy, Thnks) ... Lack of Deep CRM Automation” Gemini 3.5 Flash · negative prompt · soft negative
“Goody is widely considered the best entry-level platform because it requires no minimums, no setup fees, and no recurring subscription costs.” Qwen 3.7 Flash · budget prompt · first choice
“Start with Goody (free) for gifting + Lob (free developer plan) for direct mail” Kimi K2 · budget prompt · first choice
“For a company with a limited budget, Goody is the best overall starting point.” Perplexity Sonar · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Why be cautious: Users frequently report extremely slow customer support ... reports of "ghosting" after payment.” Qwen 3.7 Flash · negative prompt · hard negative
“Postal by Sendoso (20% negative labels): Underdeveloped integrations” Kimi K2 · negative prompt · hard negative
“Postal is somewhat more accessible but still leans higher-cost.” Grok 4.20 · budget prompt · hard negative
“Postal and Lob are top choices, especially if you need both direct mail and gifting options” Mistral Small · budget prompt · first choice
“The best direct mail and gifting platform for a company with a limited budget is Postal.” Llama 4 Maverick · budget prompt · first choice
“Postal by Sendoso is the most quoted "value for money" gifting + direct mail platform” Muse Glimmer 30B · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.