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Click fraud protection · November 2026 Edition

Cheq vs TrafficGuard

One of fourteen models named Cheq first on the direct prompt; zero named TrafficGuard. Both were named by all fourteen models and Cheq carries 26 labels and TrafficGuard 32, so the shares are not directly comparable.

Cheq

accepted challenger

Named in three categories this edition.

TrafficGuard

accepted challenger

Named in two categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 10; printed, not drawn.
Labels2632A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cheq reading right to left. Rank and label count are printed, not drawn.ClickCease was named alongside these two in twelve of the fourteen direct answers. ClickCease vs Cheq · ClickCease vs TrafficGuard · Lunio vs Cheq

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CheqFirst choices, of fourteen modelsTrafficGuard
Direct101 against Cheq
Paraphrase11
Comparative12
Budget-constrained01
Scale-constrained10
Negative101 against TrafficGuard
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Cheq and TrafficGuard were named in the same answer forty-nine times, of the 99 answers naming Cheq and the 103 naming TrafficGuard. In those answers TrafficGuard took the first choice seven times and Cheq twelve.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Cheq and TrafficGuard stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Cheq TrafficGuard first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cheq on the left and TrafficGuard on the right.

The direct prompt

The plain question, one answer per model, grouped by where Cheq and TrafficGuard stood in it.

Cheq first, TrafficGuard not the choice

1 of 14 modelsTrafficGuard was named in the answer but not as the choice, or not at all.
Perplexity SonarCheq alternatives: ClickCease, Lunio

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniLunio alternatives: Cheq, ClickCease
Gemini 3.5 FlashLunio alternatives: Cheq, ClickGUARD, ClickPatrol, TrafficGuard
Grok 4.20ClickCease alternatives: ClickGUARD, TrafficGuard
Mistral SmallClickCease alternatives: Cheq, Spider AF
Qwen 3.7 FlashClickCease alternatives: TrafficGuard
GLM 4.7 FlashXClickGUARD alternatives: ClickCease, ClickGuardian, TrafficGuard
MiniMax M2.5ClickCease, ClickGUARD alternatives: Cheq, TrafficGuard
Muse Glimmer 30BClickCease alternatives: Fraud Blocker, IPQualityScore, Lunio, TrafficGuard

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ClickGUARD, ClickPatrol alternatives: ClickCease, Spider AF
DeepSeek V4 FlashClickCease alternatives: ClickGUARD, Lunio
Llama 4 MaverickClickCease
Kimi K2ClickCease alternatives: ClickGUARD, PPC Protect
GPT-6 LunaCHEQ Acquisition alternatives: Lunio

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
TrafficGuard leads by two points.
TrafficGuard6%#2 of 10
Cheq4%#7 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: Cheq leads at mid-market.
Cheq6%#4 of 10
TrafficGuard4%#6 of 10
The full mid-market standing →
Enterprise
Cheq leads by five points.
Cheq21%#2 of 13
TrafficGuard16%#3 of 13
The full enterprise standing →

What the models said about Cheq

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“More enterprise-oriented... it may involve custom pricing and less self-serve transparency.” Grok 4.20 · direct prompt · soft negative
“Look for enterprise-grade security tools (like CHEQ/PPC Protect or Fraudlogix) that focus on bot detection via behavioral analysis, server-side tracking, and invalid placement exclusions” Gemini 3.5 Flash · negative prompt · first choice
“The vendor positions it as "No. 1 Click Fraud Solution For PPC Campaigns" with advanced AI-powered detection and real-time monitoring and blocking.” Muse Glimmer 30B · comparative prompt · first choice
“consider: Lunio, CHEQ, DataDome, and Anura – these are noted as enterprise-ready” MiniMax M2.5 · scale prompt · first choice

What the models said about TrafficGuard

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“The same limitation applies to the broader category that ClickCease, ClickGuard, ClickPatrol, TrafficGuard and Lunio belong to” Muse Glimmer 30B · negative prompt · soft negative
“Choose TrafficGuard (for strong AI/PMax protection) or Fraud Blocker (for ease of use and simple Google Ads integration)” Gemini 3.5 Flash · budget prompt · first choice
“tools like ClickCease or TrafficGuard often top "best overall" lists in 2024 comparisons” Grok 4.20 · comparative prompt · first choice
“Start with TrafficGuard – it's the most balanced choice for most B2B marketers” GLM 4.7 FlashX · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.