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Click fraud protection · November 2026 Edition

ClickGUARD vs Cheq

Three of fourteen models named ClickGUARD first on the direct prompt; one named Cheq. Both were named by all fourteen models and ClickGUARD carries 38 labels and Cheq 26, so the shares are not directly comparable.

ClickGUARD

accepted challenger

Named in one category this edition.

Cheq

accepted challenger

Named in three categories this edition.

First-choice share8%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels3826A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ClickGUARD reading right to left. Rank and label count are printed, not drawn.ClickCease was named alongside these two in twelve of the fourteen direct answers. ClickCease vs ClickGUARD · ClickCease vs Cheq · Lunio vs ClickGUARD

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ClickGUARDFirst choices, of fourteen modelsCheq
Direct311 against Cheq
Paraphrase01
Comparative21
Budget-constrained10
Scale-constrained01
Negative113 against ClickGUARD
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, ClickGUARD and Cheq were named in the same answer forty-four times, of the 105 answers naming ClickGUARD and the 99 naming Cheq. In those answers Cheq took the first choice eight times and ClickGUARD five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ClickGUARD and Cheq stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ClickGUARD Cheq first choice named as an alternative argued againstblank: not namedEach cell is one answer, ClickGUARD on the left and Cheq on the right.

The direct prompt

The plain question, one answer per model, grouped by where ClickGUARD and Cheq stood in it.

ClickGUARD first, Cheq an alternative

3 of 14 modelsCheq was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5ClickGUARD, ClickPatrol alternatives: ClickCease, Spider AF
GLM 4.7 FlashXClickGUARD alternatives: ClickCease, ClickGuardian, TrafficGuard
MiniMax M2.5ClickCease, ClickGUARD alternatives: Cheq, TrafficGuard

Cheq first, ClickGUARD not the choice

1 of 14 modelsClickGUARD was named in the answer but not as the choice, or not at all.
Perplexity SonarCheq alternatives: ClickCease, Lunio

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniLunio alternatives: Cheq, ClickCease
Gemini 3.5 FlashLunio alternatives: Cheq, ClickGUARD, ClickPatrol, TrafficGuard
Grok 4.20ClickCease alternatives: ClickGUARD, TrafficGuard
Mistral SmallClickCease alternatives: Cheq, Spider AF
DeepSeek V4 FlashClickCease alternatives: ClickGUARD, Lunio
Kimi K2ClickCease alternatives: ClickGUARD, PPC Protect

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickClickCease
Qwen 3.7 FlashClickCease alternatives: TrafficGuard
GPT-6 LunaCHEQ Acquisition alternatives: Lunio
Muse Glimmer 30BClickCease alternatives: Fraud Blocker, IPQualityScore, Lunio, TrafficGuard

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Cheq leads by two points.
Cheq4%#7 of 10
ClickGUARD2%#8 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: ClickGUARD leads at mid-market.
ClickGUARD8%#3 of 10
Cheq6%#4 of 10
The full mid-market standing →
Enterprise
The order flips: Cheq leads at enterprise.
Cheq21%#2 of 13
ClickGUARD5%#4 of 13
The full enterprise standing →

What the models said about ClickGUARD

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“The same limitation applies to the broader category that ClickCease, ClickGuard, ClickPatrol, TrafficGuard and Lunio belong to” Muse Glimmer 30B · negative prompt · soft negative
“Tools like ClickGuard, Fraud Blocker, and AdTector can produce false positives or require operational follow-up” Claude Haiku 4.5 · negative prompt · soft negative
“Tools That Rely Primarily on IP Blocking (Use Caution With All)” DeepSeek V4 Flash · negative prompt · soft negative
“If you run Google, Meta, and Microsoft Ads and want a simple, transparent solution: ClickCease or ClickGuard.” GLM 4.7 FlashX · comparative prompt · first choice
“I'd recommend requesting demos from ClickPatrol and ClickGUARD, as they appear most tailored to mid-market B2B needs” Claude Haiku 4.5 · direct prompt · first choice
“If you want my single pick for most small businesses, I'd lean ClickGuard Lite” GPT-5.4 mini · budget prompt · first choice

What the models said about Cheq

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“More enterprise-oriented... it may involve custom pricing and less self-serve transparency.” Grok 4.20 · direct prompt · soft negative
“Look for enterprise-grade security tools (like CHEQ/PPC Protect or Fraudlogix) that focus on bot detection via behavioral analysis, server-side tracking, and invalid placement exclusions” Gemini 3.5 Flash · negative prompt · first choice
“The vendor positions it as "No. 1 Click Fraud Solution For PPC Campaigns" with advanced AI-powered detection and real-time monitoring and blocking.” Muse Glimmer 30B · comparative prompt · first choice
“consider: Lunio, CHEQ, DataDome, and Anura – these are noted as enterprise-ready” MiniMax M2.5 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.