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Click fraud protection · November 2026 Edition

Cheq vs ClickGuardian

One of fourteen models named Cheq first on the direct prompt; zero named ClickGuardian. Cheq was named by fourteen of the fourteen models and ClickGuardian by nine and Cheq carries 26 labels and ClickGuardian 10, so the shares are not directly comparable.

Cheq

accepted challenger

Named in three categories this edition.

ClickGuardian

accepted challenger

Named in one category this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#7A position in a field of 10; printed, not drawn.
Labels2610A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cheq reading right to left. Rank and label count are printed, not drawn.ClickCease was named alongside these two in twelve of the fourteen direct answers. ClickCease vs Cheq · ClickCease vs ClickGuardian · Lunio vs Cheq

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the click fraud protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CheqFirst choices, of fourteen modelsClickGuardian
Direct101 against Cheq
Paraphrase10
Comparative10
Budget-constrained02
Scale-constrained10
Negative102 against ClickGuardian
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Cheq and ClickGuardian stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Cheq ClickGuardian first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cheq on the left and ClickGuardian on the right.

The direct prompt

The plain question, one answer per model, grouped by where Cheq and ClickGuardian stood in it.

Cheq first, ClickGuardian not the choice

1 of 14 modelsClickGuardian was named in the answer but not as the choice, or not at all.
Perplexity SonarCheq alternatives: ClickCease, Lunio

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniLunio alternatives: Cheq, ClickCease
Gemini 3.5 FlashLunio alternatives: Cheq, ClickGUARD, ClickPatrol, TrafficGuard
Mistral SmallClickCease alternatives: Cheq, Spider AF
GLM 4.7 FlashXClickGUARD alternatives: ClickCease, ClickGuardian, TrafficGuard
MiniMax M2.5ClickCease, ClickGUARD alternatives: Cheq, TrafficGuard

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ClickGUARD, ClickPatrol alternatives: ClickCease, Spider AF
Grok 4.20ClickCease alternatives: ClickGUARD, TrafficGuard
DeepSeek V4 FlashClickCease alternatives: ClickGUARD, Lunio
Llama 4 MaverickClickCease
Qwen 3.7 FlashClickCease alternatives: TrafficGuard
Kimi K2ClickCease alternatives: ClickGUARD, PPC Protect
GPT-6 LunaCHEQ Acquisition alternatives: Lunio
Muse Glimmer 30BClickCease alternatives: Fraud Blocker, IPQualityScore, Lunio, TrafficGuard

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Cheq4%#7 of 10
ClickGuardian4%#6 of 10
The full small business standing →
Mid-marketThe figures above
Cheq leads by two points.
Cheq6%#4 of 10
ClickGuardian4%#7 of 10
The full mid-market standing →
Enterprise
Cheq leads by nineteen points.
Cheq21%#2 of 13
ClickGuardian2%#– of 13
The full enterprise standing →

What the models said about Cheq

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“More enterprise-oriented... it may involve custom pricing and less self-serve transparency.” Grok 4.20 · direct prompt · soft negative
“Look for enterprise-grade security tools (like CHEQ/PPC Protect or Fraudlogix) that focus on bot detection via behavioral analysis, server-side tracking, and invalid placement exclusions” Gemini 3.5 Flash · negative prompt · first choice
“The vendor positions it as "No. 1 Click Fraud Solution For PPC Campaigns" with advanced AI-powered detection and real-time monitoring and blocking.” Muse Glimmer 30B · comparative prompt · first choice
“consider: Lunio, CHEQ, DataDome, and Anura – these are noted as enterprise-ready” MiniMax M2.5 · scale prompt · first choice

What the models said about ClickGuardian

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“lesser-known brands like ClickGuardian or niche local solutions that have very low review counts. Their lower ratings (e.g., 3.3/5) often reflect inconsistent performance” Qwen 3.7 Flash · negative prompt · soft negative
“ClickGuardian has a much smaller review footprint on G2, and Trustpilot reviewers mention unusual pricing structure concerns” GPT-5.4 mini · negative prompt · soft negative
“Try ClickFortify ($10/mo) or ClickGuardian ($49/mo). At these prices, the tool pays for itself” Kimi K2 · budget prompt · first choice
“ClickGuardian stands out as the best click fraud protection tool” Mistral Small · budget prompt · first choice
“Choose ClickGuardian if you primarily use Google and Microsoft Ads and prefer flat-fee pricing” Perplexity Sonar · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.