HubSpot AEO Tool vs Semrush AI Visibility Toolkit
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Zero of fourteen models named HubSpot AEO Tool first on the direct prompt; zero named Semrush AI Visibility Toolkit. HubSpot AEO Tool was named by twelve of the fourteen models and Semrush AI Visibility Toolkit by fourteen and HubSpot AEO Tool carries 30 labels and Semrush AI Visibility Toolkit 39, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
HubSpot AEO ToolFirst choices, of fourteen modelsSemrush AI Visibility Toolkit
Across every category in the November 2026 Edition, HubSpot AEO Tool and Semrush AI Visibility Toolkit were named in the same answer fifty-five times, of the 90 answers naming HubSpot AEO Tool and the 118 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice two times and HubSpot AEO Tool six.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | ||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
HubSpot AEO Tool Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot AEO Tool on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
HubSpot AEO Tool9%#3 of 8Semrush AI Visibility Toolkit4%#4 of 8HubSpot AEO Tool4%#5 of 10Semrush AI Visibility Toolkit2%#6 of 10Semrush AI Visibility Toolkit4%#5 of 11HubSpot AEO Tool0%#10 of 11What the models said about HubSpot AEO Tool
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI” Llama 4 Maverick · negative prompt · hard negative
“It's newer and currently tracks fewer engines than dedicated tools. Also, it only makes sense if you're already invested in HubSpot.” DeepSeek V4 Flash · direct prompt · soft negative
“its standalone offering is comparatively limited in engines and prompt volume” Perplexity Sonar · comparative prompt · soft negative
“Tools from reputable sources like HubSpot's AEO tool are often recommended for their clarity on methodology, multi-engine tracking” Grok 4.20 · negative prompt · first choice
“For a mid-sized B2B company, HubSpot AEO is the strongest default recommendation” Perplexity Sonar · paraphrase prompt · first choice
“Best Free Starting Point: HubSpot AEO Grader ... it serves as the best free tool” Gemini 3.5 Flash · budget prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise-focused tools like ... Semrush AI Visibility ($199/month)” Kimi K2 · budget prompt · hard negative
“The AI visibility features are less deep than dedicated tools. If AI visibility is a *priority*, not a secondary check, you'll outgrow it.” DeepSeek V4 Flash · direct prompt · soft negative
“Legacy SEO platforms like Semrush's standard AI Toolkit have "severe limitations for agency use" according to independent testing” MiniMax M2.5 · negative prompt · soft negative
“Choose Semrush if you want one platform for SEO + AI visibility.” GPT-5.4 mini · comparative prompt · first choice
“Top Recommendation: Semrush AI Visibility Toolkit” MiniMax M2.5 · paraphrase prompt · first choice
“Leverage existing, trusted suites first: Established SEO platforms (like Semrush, Ahrefs, or Google Search Console) have added AI Overview and citation monitoring features” Gemini 3.5 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.