Index › GTM › GTM data and infrastructure › Market intelligence › ZoomInfo vs AlphaSense
Market intelligence platforms · November 2026 Edition

ZoomInfo vs AlphaSense

Five of fourteen models named ZoomInfo first on the direct prompt; one named AlphaSense. ZoomInfo was named by thirteen of the fourteen models and AlphaSense by fourteen and ZoomInfo carries 44 labels and AlphaSense 43, so the shares are not directly comparable.

ZoomInfo

criticized challenger

Vancouver, Washington, United States, founded 2000. Named in fifteen categories this edition.

AlphaSense

criticized challenger

Named in three categories this edition.

First-choice share18%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%28%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 13; printed, not drawn.
Labels4443A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs AlphaSense · ZoomInfo vs Similarweb

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen modelsAlphaSense
Direct512 against ZoomInfo · 3 against AlphaSense
Paraphrase42
Comparative05
Budget-constrained003 against ZoomInfo · 4 against AlphaSense
Scale-constrained001 against AlphaSense
Negative016 against ZoomInfo · 4 against AlphaSense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, ZoomInfo and AlphaSense were named in the same answer seventy-four times, of the 617 answers naming ZoomInfo and the 216 naming AlphaSense. In those answers AlphaSense took the first choice fifteen times and ZoomInfo ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZoomInfo and AlphaSense stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZoomInfo AlphaSense first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and AlphaSense on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZoomInfo and AlphaSense stood in it.

ZoomInfo first, AlphaSense not the choice

5 of 14 modelsAlphaSense was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue

AlphaSense first, ZoomInfo an alternative

1 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ZoomInfo leads by two points.
ZoomInfo2%#13 of 20
AlphaSense0%#20 of 20
The full small business standing →
Mid-marketThe figures above
ZoomInfo leads by twelve points.
ZoomInfo18%#2 of 13
AlphaSense6%#5 of 13
The full mid-market standing →
Enterprise
The order flips: AlphaSense leads at enterprise.
AlphaSense25%#1 of 18
ZoomInfo23%#2 of 18
The full enterprise standing →

What the models said about ZoomInfo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Best for B2B GTM teams that need company and contact intelligence, technographics, and intent to run outbound and account-based motions” Claude Haiku 4.5 · direct prompt · first choice
“For most mid-market B2B companies, ZoomInfo Sales offers the best balance of coverage, ease of use, and workflow integration.” MiniMax M2.5 · direct prompt · first choice

What the models said about AlphaSense

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo are excellent but typically start at $10,000+/year” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Avoid platforms like Crayon, Klue, AlphaSense, or Smarte” DeepSeek V4 Flash · budget prompt · hard negative
“Choose AlphaSense for strategy, investment, filings, expert research, and competitive intelligence in one research environment.” Perplexity Sonar · comparative prompt · first choice
“Competitive strategy or diligence that depends on documents, expert views, and emerging signals: start with AlphaSense.” GPT-6 Luna · comparative prompt · first choice
“For Corporate M&A, VC, or High-Level Strategic Planning: Prioritize AlphaSense, PitchBook, or CB Insights” Gemini 3.5 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.