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Market intelligence platforms · November 2026 Edition

Similarweb vs AlphaSense

Zero of fourteen models named Similarweb first on the direct prompt; one named AlphaSense. Similarweb was named by thirteen of the fourteen models and AlphaSense by fourteen and Similarweb carries 38 labels and AlphaSense 43, so the shares are not directly comparable.

Similarweb

accepted challenger

Named in six categories this edition.

AlphaSense

criticized challenger

Named in three categories this edition.

First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%28%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 13; printed, not drawn.
Labels3843A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Similarweb reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs Similarweb · Apollo.io vs AlphaSense · ZoomInfo vs Similarweb

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SimilarwebFirst choices, of fourteen modelsAlphaSense
Direct013 against AlphaSense
Paraphrase02
Comparative05
Budget-constrained304 against AlphaSense
Scale-constrained001 against AlphaSense
Negative013 against Similarweb · 4 against AlphaSense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Similarweb and AlphaSense were named in the same answer 123 times, of the 273 answers naming Similarweb and the 216 naming AlphaSense. In those answers AlphaSense took the first choice fourteen times and Similarweb ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Similarweb and AlphaSense stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Similarweb AlphaSense first choice named as an alternative argued againstblank: not namedEach cell is one answer, Similarweb on the left and AlphaSense on the right.

The direct prompt

The plain question, one answer per model, grouped by where Similarweb and AlphaSense stood in it.

AlphaSense first, Similarweb not the choice

1 of 14 modelsSimilarweb was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Similarweb leads by nine points.
Similarweb9%#2 of 20
AlphaSense0%#20 of 20
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Similarweb6%#3 of 13
AlphaSense6%#5 of 13
The full mid-market standing →
Enterprise
The order flips: AlphaSense leads at enterprise.
AlphaSense25%#1 of 18
Similarweb0%#12 of 18
The full enterprise standing →

What the models said about Similarweb

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Similarweb, Semrush, and comparable products estimate online behavior; they should not automatically be treated as audited revenue, customer counts, or total market share.” Perplexity Sonar · negative prompt · soft negative
“The best market intelligence platform for a company with a limited budget is Similarweb, with a starting price of $125/month.” Llama 4 Maverick · budget prompt · first choice
“If you can spend ~$100–$150/month, Similarweb or Semrush provide the best ROI for digital market intelligence.” Qwen 3.7 Flash · budget prompt · first choice
“Similarweb is the overall pick for market intelligence in 2026.” Muse Glimmer 30B · budget prompt · first choice

What the models said about AlphaSense

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo are excellent but typically start at $10,000+/year” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Avoid platforms like Crayon, Klue, AlphaSense, or Smarte” DeepSeek V4 Flash · budget prompt · hard negative
“Choose AlphaSense for strategy, investment, filings, expert research, and competitive intelligence in one research environment.” Perplexity Sonar · comparative prompt · first choice
“Competitive strategy or diligence that depends on documents, expert views, and emerging signals: start with AlphaSense.” GPT-6 Luna · comparative prompt · first choice
“For Corporate M&A, VC, or High-Level Strategic Planning: Prioritize AlphaSense, PitchBook, or CB Insights” Gemini 3.5 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.