Market intelligence platforms · November 2026 Edition
HubSpot Marketing Hub vs Crayon
Three of fourteen models named HubSpot Marketing Hub first on the direct prompt; one named Crayon. HubSpot Marketing Hub was named by seven of the fourteen models and Crayon by fourteen and HubSpot Marketing Hub carries 13 labels and Crayon 42, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
Named in three categories this edition.
First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 13; printed, not drawn.
Labels1342A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs HubSpot Marketing Hub · Apollo.io vs Crayon · ZoomInfo vs HubSpot Marketing Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsCrayon
Direct31
Paraphrase00
Comparative03
Budget-constrained005 against Crayon
Scale-constrained01
Negative003 against Crayon
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot Marketing Hub and Crayon stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
HubSpot Marketing Hub Crayon first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and Crayon on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and Crayon stood in it.
HubSpot Marketing Hub first, Crayon an alternative
3 of 14 modelsCrayon was named in the answer but not as the choice, or not at all.Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue
Crayon first, HubSpot Marketing Hub not the choice
1 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
HubSpot Marketing Hub2%#11 of 20Crayon2%#12 of 20Mid-marketThe figures above
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub6%#6 of 13Crayon4%#8 of 13Enterprise
HubSpot Marketing Hub is not named for this buyer.
Crayon6%#5 of 18HubSpot Marketing Hub—not namedWhat the models said about HubSpot Marketing Hub
No label in this category carried a quote.
What the models said about Crayon
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo” Qwen 3.7 Flash · budget prompt · hard negative
“Verdict: Avoid if you do not have a dedicated competitive intelligence team.” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Crayon has the strongest adoption profile for your company size (62% of their customer base is in the 51–1,000 employee range)” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Apollo.io vs HubSpot Marketing HubApollo.io vs CrayonZoomInfo vs HubSpot Marketing HubZoomInfo vs CrayonSimilarweb vs HubSpot Marketing HubSimilarweb vs CrayonCrunchbase vs HubSpot Marketing HubCrunchbase vs CrayonAlphaSense vs HubSpot Marketing HubAlphaSense vs CrayonHubSpot Marketing Hub vs KlueKlue vs CrayonAll twenty-eight head-to-head pages and the full market intelligence standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.