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Data enrichment · November 2026 Edition

Apollo.io vs HubSpot Breeze Intelligence

Eight of fourteen models named Apollo.io first on the direct prompt; zero named HubSpot Breeze Intelligence. Both were named by all fourteen models and Apollo.io carries 75 labels and HubSpot Breeze Intelligence 48, so the shares are not directly comparable.

Apollo.io

endorsed leader

San Francisco, United States, founded 2015. Named in twenty-two categories this edition.

HubSpot Breeze Intelligence

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in eleven categories this edition.

First-choice share63%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 9; printed, not drawn.
Labels7548A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Cognism was named alongside these two in eleven of the fourteen direct answers. Apollo.io vs Clay · Apollo.io vs ZoomInfo · Clay vs HubSpot Breeze Intelligence

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data enrichment page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsHubSpot Breeze Intelligence
Direct801 against HubSpot Breeze Intelligence
Paraphrase110
Comparative31
Budget-constrained131
Scale-constrained001 against Apollo.io · 1 against HubSpot Breeze Intelligence
Negative0112 against Apollo.io · 2 against HubSpot Breeze Intelligence
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Apollo.io and HubSpot Breeze Intelligence were named in the same answer 198 times, of the 1129 answers naming Apollo.io and the 258 naming HubSpot Breeze Intelligence. In those answers HubSpot Breeze Intelligence took the first choice eight times and Apollo.io seventy-nine.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and HubSpot Breeze Intelligence stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io HubSpot Breeze Intelligence first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and HubSpot Breeze Intelligence on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and HubSpot Breeze Intelligence stood in it.

Apollo.io first, HubSpot Breeze Intelligence an alternative

8 of 14 modelsHubSpot Breeze Intelligence was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Apollo.io alternatives: Cognism, ZoomInfo
GPT-5.4 miniApollo.io alternatives: Cognism, HubSpot Breeze Intelligence, HubSpot-native enrichment, People Data Labs, ZoomInfo
Mistral SmallApollo.io, Clay alternatives: Cognism, HubSpot Breeze Intelligence
DeepSeek V4 FlashApollo.io, Clay alternatives: Cognism, HubSpot Breeze Intelligence, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: Clay, Cognism, HubSpot Breeze Intelligence, Kaspr, Lusha
Kimi K2Apollo.io alternatives: Clay, Cognism, UpLead
MiniMax M2.5Apollo.io alternatives: HubSpot Breeze Intelligence, ZoomInfo
Muse Glimmer 30BApollo.io alternatives: Clay, HubSpot Breeze Intelligence, ZoomInfo

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashClay alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence
Perplexity SonarClay alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence
Grok 4.20Clay alternatives: Apollo.io, Cognism
Llama 4 MaverickClay alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo
GLM 4.7 FlashXClay alternatives: Apollo.io, Cognism, HubSpot Breeze Intelligence, ZoomInfo
GPT-6 LunaClay alternatives: Apollo.io, HubSpot-native enrichment

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by seventy-seven points.
Apollo.io81%#1 of 9
HubSpot Breeze Intelligence4%#5 of 9
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by sixty-one points.
Apollo.io63%#1 of 9
HubSpot Breeze Intelligence2%#3 of 9
The full mid-market standing →
Enterprise
Apollo.io leads by two points.
Apollo.io2%#8 of 10
HubSpot Breeze Intelligence0%#9 of 10
The full enterprise standing →

What the models said about Apollo.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Widespread reports of inaccurate/outdated contact data ... BBB complaints about unauthorized distribution of personal phone numbers” Grok 4.20 · negative prompt · hard negative
“Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.” Muse Glimmer 30B · negative prompt · hard negative
“Apollo.io - Best overall for SMB and agencies, with a large database, built-in email sequences, and a dialer at a published per-seat price.” Llama 4 Maverick · paraphrase prompt · first choice

What the models said about HubSpot Breeze Intelligence

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Clearbit no longer exists as a standalone product — it's been absorbed into HubSpot as Breeze Intelligence. If you're not a HubSpot shop, it's effectively off the table.” DeepSeek V4 Flash · scale prompt · hard negative
“What to Avoid: Clearbit/HubSpot Breeze: Only if you're already deep in HubSpot ecosystem” Kimi K2 · direct prompt · hard negative
“If you need a free solution, Reverse Contact or HubSpot Breeze Intelligence are excellent choices.” Mistral Small · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.