Customer data platforms · November 2026 Edition
HubSpot CDP vs Census
One of fourteen models named HubSpot CDP first on the direct prompt; one named Census. HubSpot CDP was named by nine of the fourteen models and Census by five and both carry 10 labels, so the shares below are directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
By Fivetran, United States. Named in five categories this edition.
First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 14; printed, not drawn.
Labels1010Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CDP reading right to left. Rank and label count are printed, not drawn.Segment was named alongside these two in thirteen of the fourteen direct answers. Segment vs HubSpot CDP · Segment vs Census · RudderStack vs HubSpot CDP
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer data platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot CDPFirst choices, of fourteen modelsCensus
Direct11
Paraphrase10
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against HubSpot CDP · 2 against Census
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot CDP and Census stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.20 | | |||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | |
HubSpot CDP Census first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CDP on the left and Census on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot CDP and Census stood in it.
HubSpot CDP first, Census not the choice
1 of 14 modelsCensus was named in the answer but not as the choice, or not at all.Claude Haiku 4.5HubSpot CDP, Oracle Unity alternatives: Blueshift, Hightouch, Salesforce Data Cloud
Census first, HubSpot CDP an alternative
1 of 14 modelsHubSpot CDP was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCensus, Hightouch alternatives: 6sense Revenue AI, Demandbase, HubSpot CDP, Segment
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-6 LunaHightouch alternatives: HubSpot CDP, Segment
Muse Glimmer 30BSegment alternatives: Hightouch, HubSpot CDP, RudderStack, Salesforce Data Cloud
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniSalesforce Data Cloud alternatives: Hightouch, Segment
Perplexity SonarSegment alternatives: BlueConic, Hightouch, RudderStack
Grok 4.20Segment alternatives: Hightouch, RudderStack, Salesforce Data Cloud
Mistral SmallBlueConic, Segment alternatives: Salesforce Data Cloud
DeepSeek V4 FlashSegment alternatives: 6sense, Demandbase, Hightouch, RudderStack, Salesforce Data Cloud
Llama 4 MaverickSegment alternatives: RudderStack, Salesforce Data Cloud
Qwen 3.7 FlashBlueConic alternatives: Lytics, Salesforce Data Cloud, Segment
Kimi K2Segment alternatives: Hightouch, HubSpot Customer Platform, Lytics, RudderStack
GLM 4.7 FlashXSegment alternatives: Hightouch, RudderStack, Salesforce Data Cloud, Tealium Customer Data Hub
MiniMax M2.5Segment alternatives: BlueConic, Hightouch, RudderStack
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CDP leads by twenty-four points.
HubSpot CDP24%#2 of 13Census0%#– of 13Mid-marketThe figures above
Enterprise
Level: the same share of first choices.
HubSpot CDP0%#– of 12Census0%#10 of 12What the models said about HubSpot CDP
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Many email marketing tools (like HubSpot or Klaviyo) have added CDP-like features... Why to avoid: If you have a complex omnichannel strategy” Qwen 3.7 Flash · negative prompt · hard negative
“HubSpot Data Hub (formerly Operations Hub) is best for HubSpot-centric mid-market teams” Claude Haiku 4.5 · direct prompt · first choice
“1. HubSpot Data Hub - Best for HubSpot-centric mid-market teams” Claude Haiku 4.5 · paraphrase prompt · first choice
“The Best "All-in-One" (CRM + CDP): HubSpot ... offers a "Hobby" tier that includes CRM, Email, and basic data segmentation.” GLM 4.7 FlashX · budget prompt · alternative
What the models said about Census
No label in this category carried a quote.
Also compared
Segment vs HubSpot CDPSegment vs CensusRudderStack vs HubSpot CDPRudderStack vs CensusHightouch vs HubSpot CDPHightouch vs CensusBlueConic vs HubSpot CDPBlueConic vs CensusHubSpot CDP vs Salesforce Data CloudHubSpot CDP vs Klaviyo Data PlatformSalesforce Data Cloud vs CensusKlaviyo Data Platform vs CensusAll twenty-eight head-to-head pages and the full CDP standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.