Customer data platforms · November 2026 Edition
BlueConic vs Census
Two of fourteen models named BlueConic first on the direct prompt; one named Census. BlueConic was named by eleven of the fourteen models and Census by five and BlueConic carries 22 labels and Census 10, so the shares are not directly comparable.
Named in six categories this edition.
By Fivetran, United States. Named in five categories this edition.
First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 14; printed, not drawn.
Labels2210A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BlueConic reading right to left. Rank and label count are printed, not drawn.Segment was named alongside these two in thirteen of the fourteen direct answers. Segment vs BlueConic · Segment vs Census · RudderStack vs BlueConic
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer data platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BlueConicFirst choices, of fourteen modelsCensus
Direct21
Paraphrase00
Comparative00
Budget-constrained001 against BlueConic
Scale-constrained00
Negative003 against BlueConic · 2 against Census
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BlueConic and Census stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
BlueConic Census first choice named as an alternative argued againstblank: not namedEach cell is one answer, BlueConic on the left and Census on the right.The direct prompt
The plain question, one answer per model, grouped by where BlueConic and Census stood in it.
BlueConic first, Census not the choice
2 of 14 modelsCensus was named in the answer but not as the choice, or not at all.Mistral SmallBlueConic, Segment alternatives: Salesforce Data Cloud
Qwen 3.7 FlashBlueConic alternatives: Lytics, Salesforce Data Cloud, Segment
Census first, BlueConic not the choice
1 of 14 modelsBlueConic was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCensus, Hightouch alternatives: 6sense Revenue AI, Demandbase, HubSpot CDP, Segment
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarSegment alternatives: BlueConic, Hightouch, RudderStack
MiniMax M2.5Segment alternatives: BlueConic, Hightouch, RudderStack
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot CDP, Oracle Unity alternatives: Blueshift, Hightouch, Salesforce Data Cloud
GPT-5.4 miniSalesforce Data Cloud alternatives: Hightouch, Segment
Grok 4.20Segment alternatives: Hightouch, RudderStack, Salesforce Data Cloud
DeepSeek V4 FlashSegment alternatives: 6sense, Demandbase, Hightouch, RudderStack, Salesforce Data Cloud
Llama 4 MaverickSegment alternatives: RudderStack, Salesforce Data Cloud
Kimi K2Segment alternatives: Hightouch, HubSpot Customer Platform, Lytics, RudderStack
GLM 4.7 FlashXSegment alternatives: Hightouch, RudderStack, Salesforce Data Cloud, Tealium Customer Data Hub
GPT-6 LunaHightouch alternatives: HubSpot CDP, Segment
Muse Glimmer 30BSegment alternatives: Hightouch, HubSpot CDP, RudderStack, Salesforce Data Cloud
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
Level: the same share of first choices.
BlueConic0%#12 of 12Census0%#10 of 12What the models said about BlueConic
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Users flag the highest complaints around support and unfinished features (≈6.2/10). Features arrive half-baked” GLM 4.7 FlashX · negative prompt · hard negative
“You generally cannot afford enterprise-grade tools like Tealium, Segment (at scale), or BlueConic.” GLM 4.7 FlashX · budget prompt · hard negative
“BlueConic is frequently cited as the top choice for mid-market companies that need sophisticated B2B capabilities” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Census
No label in this category carried a quote.
Also compared
Segment vs BlueConicSegment vs CensusRudderStack vs BlueConicRudderStack vs CensusHightouch vs BlueConicHightouch vs CensusBlueConic vs HubSpot CDPBlueConic vs Salesforce Data CloudBlueConic vs Klaviyo Data PlatformHubSpot CDP vs CensusSalesforce Data Cloud vs CensusKlaviyo Data Platform vs CensusAll twenty-eight head-to-head pages and the full CDP standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.