2 categories · RankedFinmark
Finmark is cloud-based financial planning software from BILL for cash flow forecasting, financial modeling and scenario planning · bill.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Excel is first at 22%.
Microsoft Excel is first at 19%.
No model named it for this buyer.
Why models recommend it
“Best for Early-Stage Startups: Finmark ... highlighted for being intuitive and "simple"”Qwen 3.7 Flash · Budget-constrained question · alternative
“BILL or Finmark | More guided than spreadsheets and designed for cash runway”Perplexity Sonar · Budget-constrained question · alternative
“Tiller Money (for Google Sheets users) or Finmark are excellent alternatives”Mistral Small · Budget-constrained question · alternative
“$25-50/mo budget → Finmark or Adlega free plan for SaaS-native metrics”Muse Glimmer 30B · Budget-constrained question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Finmark, over the 25 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 15 | 10 | View → | |
| 15 | 1 | View → | |
| 11 | 2 | View → | |
| 10 | 7 | View → | |
| 10 | 3 | View → | |
| 10 | 0 | View → | |
| 7 | 1 | View → | |
| 6 | 2 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Finmark's own site, not checked by Gane.
- Free plan or trial
- Ready to get started with a free trial? Sign up here.
- Certifications
- SOC 1, SOC 2 Type II, PCI DSS
- Customers named
- Clif Family Winery, Bear Robotics, Generation Teach, Bare Bones, Golden Ratio, Wag, Shazam Accounting, Headlight
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 24 of the 25 answers that named Finmark and are not a share of its labels.
Domains cited
Ninety-one of the ninety-one domain citations in answers naming Finmark came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 614 | undated | Expense management, Accounts payable automat | ||
| Case study | 210 | undated | Accounts payable automat | ||
| Report or ebook | 90 | undated | Expense management | ||
| Webinar or virtual event | 43 | undated | Cash application | ||
| Comparison | 40 | undated | Expense management | ||
| Glossary or explainer | 32 | undated | |||
| Template or tool | 15 | undated | |||
| News or press | 4 | undated | |||
| Conference or event | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page bill.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name expense management (11); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.