Strategic sourcing · November 2026 Edition
Market Dojo vs Coupa
Zero of fourteen models named Market Dojo first on the direct prompt; one named Coupa. Market Dojo was named by nine of the fourteen models and Coupa by fourteen and Market Dojo carries 16 labels and Coupa 35, so the shares are not directly comparable.
Named in two categories this edition.
Named in nine categories this edition.
First-choice share7%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%40%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 15; printed, not drawn.
Labels1635A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Market Dojo reading right to left. Rank and label count are printed, not drawn.oboloo vs Market Dojo · oboloo vs Coupa · Prokuria vs Market Dojo
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the strategic sourcing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Market DojoFirst choices, of fourteen modelsCoupa
Direct014 against Coupa
Paraphrase212 against Coupa
Comparative00
Budget-constrained205 against Coupa
Scale-constrained012 against Coupa
Negative001 against Coupa
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Market Dojo and Coupa stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Market Dojo Coupa first choice named as an alternative argued againstblank: not namedEach cell is one answer, Market Dojo on the left and Coupa on the right.The direct prompt
The plain question, one answer per model, grouped by where Market Dojo and Coupa stood in it.
Coupa first, Market Dojo an alternative
1 of 14 modelsMarket Dojo was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Corcentric Sourcing, Coupa, Zycus alternatives: Ivalua, Market Dojo, Proactis Sourcing
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashWorkday Strategic Sourcing alternatives: Archlet, Market Dojo, Scanmarket, Tropic, Vertice, Zip
Grok 4.20Procurify alternatives: Coupa, GEP SMART
DeepSeek V4 FlashProcurify alternatives: GEP SMART, Market Dojo, Precoro, Prokuria
Kimi K2Procurify alternatives: Coupa, Ivalua, Jaggaer, Prokuria
GLM 4.7 FlashXno first choice alternatives: Market Dojo, Precoro, Procurify, Prokuria, TYASuite Procurement, Tradogram
MiniMax M2.5Prokuria alternatives: Coupa, TYASuite Procurement
GPT-6 LunaWorkday Strategic Sourcing alternatives: Coupa, GEP Quantum Intelligence, GEP SMART, Market Dojo
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniWorkday Strategic Sourcing alternatives: GEP SMART, Ivalua, SAP Ariba Sourcing Suite
Perplexity SonarGEP SMART alternatives: Jaggaer, Proactis, Procurify
Mistral SmallIvalua, SAP Ariba alternatives: P3Source, Team Procure
Llama 4 MaverickGEP SMART alternatives: Jaggaer, Oxalys, Proactis
Qwen 3.7 FlashCoupa Business Buying alternatives: GEP SMART, Ivalua, Jaggaer
Muse Glimmer 30BProkuria alternatives: Precoro, Procol, Procurify, cusoso Target
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Market Dojo leads by eight points.
Market Dojo8%#5 of 18Coupa0%#17 of 18Mid-marketThe figures above
Enterprise
The order flips: Coupa leads at enterprise.
Coupa31%#1 of 9Market Dojo0%#– of 9What the models said about Market Dojo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Market Dojo is described as best for cost-conscious teams needing full sourcing workflows, offering a freemium sourcing suite” Claude Haiku 4.5 · budget prompt · first choice
“I'd start with Market Dojo for a mid-sized B2B company.” GPT-6 Luna · paraphrase prompt · first choice
“Market Dojo (Best Overall for Pure E-Sourcing & Auctions)” Gemini 3.5 Flash · budget prompt · first choice
What the models said about Coupa
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“explicitly advise against these for SMBs due to their steep learning curves, high costs, and overkill for smaller operations” Mistral Small · negative prompt · hard negative
“Pure Mid-Market: (e.g., Procol, Sourcifi, GEP SMART, Coupa). ... These are usually the best fit for 500-person companies.” Qwen 3.7 Flash · scale prompt · first choice
“Coupa Sourcing, GEP SMART, and Ivalua are excellent choices if you need a full-featured, scalable solution” Mistral Small · paraphrase prompt · first choice
Also compared
oboloo vs Market Dojooboloo vs CoupaProkuria vs Market DojoProkuria vs CoupaMarket Dojo vs GEP SMARTMarket Dojo vs ProcurifyMarket Dojo vs IvaluaMarket Dojo vs PrecoroGEP SMART vs CoupaProcurify vs CoupaIvalua vs CoupaPrecoro vs CoupaAll twenty-eight head-to-head pages and the full strategic sourcing standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.