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Ecommerce fraud prevention · November 2026 Edition

SEON vs NoFraud

Three of fourteen models named SEON first on the direct prompt; zero named NoFraud. SEON was named by fourteen of the fourteen models and NoFraud by thirteen and SEON carries 43 labels and NoFraud 24, so the shares are not directly comparable.

SEON

accepted challenger

Named in three categories this edition.

NoFraud

accepted challenger

Named in one category this edition.

First-choice share11%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels4324A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SEON reading right to left. Rank and label count are printed, not drawn.Signifyd was named alongside these two in twelve of the fourteen direct answers. Stripe Radar vs SEON · Stripe Radar vs NoFraud · Signifyd vs SEON

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce fraud prevention page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SEONFirst choices, of fourteen modelsNoFraud
Direct301 against NoFraud
Paraphrase20
Comparative00
Budget-constrained152 against SEON
Scale-constrained00
Negative201 against SEON · 2 against NoFraud
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, SEON and NoFraud were named in the same answer forty-eight times, of the 136 answers naming SEON and the 76 naming NoFraud. In those answers NoFraud took the first choice nine times and SEON five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where SEON and NoFraud stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
SEON NoFraud first choice named as an alternative argued againstblank: not namedEach cell is one answer, SEON on the left and NoFraud on the right.

The direct prompt

The plain question, one answer per model, grouped by where SEON and NoFraud stood in it.

SEON first, NoFraud not the choice

3 of 14 modelsNoFraud was named in the answer but not as the choice, or not at all.
Grok 4.20SEON alternatives: ClearSale, Sift, Signifyd, Stripe Radar
DeepSeek V4 FlashSEON alternatives: Sift, Signifyd
MiniMax M2.5ClearSale, SEON, Sift alternatives: Kount

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Trustpair alternatives: Riskified, SEON, Signifyd
Gemini 3.5 FlashSift alternatives: Kount, SEON, Trustmi AI
Perplexity SonarSignifyd alternatives: ClearSale, SEON, Sift
Kimi K2Signifyd alternatives: SEON, Sift, Wyllo
GLM 4.7 FlashXStripe Radar alternatives: SEON, Signifyd
Muse Glimmer 30BClearSale alternatives: SEON, Sift, Signifyd, Trustpair

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniSift alternatives: Forter, Riskified, Signifyd
Mistral SmallClearSale, Signifyd alternatives: Stripe Radar, Sumsub
Llama 4 MaverickSignifyd
Qwen 3.7 FlashSift alternatives: LexisNexis Intelligent Investigator, Ping Identity, Signifyd, Wyllo
GPT-6 LunaSignifyd alternatives: Kount, Sift, Trustmi

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
NoFraud leads by five points.
NoFraud14%#2 of 14
SEON9%#4 of 14
The full small business standing →
Mid-marketThe figures above
The order flips: SEON leads at mid-market.
SEON11%#3 of 11
NoFraud9%#5 of 11
The full mid-market standing →
Enterprise
SEON leads by six points.
SEON6%#5 of 15
NoFraud0%#15 of 15
The full enterprise standing →

What the models said about SEON

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Reported pricing starts around $699/month, so it may be less suitable for very small merchants.” Perplexity Sonar · budget prompt · soft negative
“Be cautious if the vendor cannot explain what data it uses, how long it retains it” Perplexity Sonar · negative prompt · soft negative
“SEON publishes self-serve pricing at $699/month for the Starter tier” Muse Glimmer 30B · budget prompt · soft negative
“SMBs on a tight budget should compare SEON, FraudLabs Pro, and Sift... SEON's free tier can help you get started without immediate investment.” Claude Haiku 4.5 · budget prompt · first choice
“Reviews suggest this platform is user-friendly and offers better visibility into how fraud signals are calculated” GLM 4.7 FlashX · negative prompt · first choice
“For a mid-market B2B company, SEON is the strongest overall choice.” DeepSeek V4 Flash · direct prompt · first choice

What the models said about NoFraud

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Received an overwhelmingly negative rating (1.8/5) on Trustpilot, with multiple users calling the company "frauds" and warning others not to use their service.” Mistral Small · negative prompt · hard negative
“The platforms you should most likely avoid ... are: 1. NoFraud – if you're a small business, due to false declines and poor customer experience.” DeepSeek V4 Flash · negative prompt · hard negative
“may be less suitable for complex B2B workflows” Perplexity Sonar · direct prompt · soft negative
“NoFraud ⭐ Best Overall for Small Business ... start with NoFraud's free tier (up to 100 orders)” Kimi K2 · budget prompt · first choice
“NoFraud is best for small Shopify stores and has a free Lite tier with published starter pricing.” Llama 4 Maverick · budget prompt · first choice
“best fit is usually NoFraud / Wyllo, or ClearSale if you want a more established option” GPT-5.4 mini · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.