Customer identity and access management · Named, not rankedmParticle
mParticle is a customer data platform from Rokt that collects, transforms and routes mobile, web and other event data into audiences and actions · mparticle.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. mParticle has 1.
Why models recommend it
No positive label carried a quote.
What gives them pause
“Pure enterprise CDPs like Salesforce Data Cloud or mParticle, unless you have bigger budgets/resources.”Llama 4 Maverick · Negative question · warning
Also on the shortlist
The products named in the same answers as mParticle, over the 2 answers that named it, and how often each was the first choice instead.
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on mParticle's own site, not checked by Gane.
- For
- CMOs
- Price stated
- Request pricing
- Integrations
- 300
- Certifications
- GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II
- Customers named
- CKE brands, Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 2 answers that named mParticle and are not a share of its labels.
Domains cited
Twelve of the fourteen domain citations in answers naming mParticle came from a third party's page. Two were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 277 | undated | |||
| Blog | 159 | undated | ETL, Data warehouses | ||
| News or press | 51 | undated | |||
| Case study | 47 | undated | |||
| Comparison | 22 | undated | |||
| Webinar or virtual event | 19 | undated | ETL | ||
| Conference or event | 7 | undated | |||
| Glossary or explainer | 6 | undated | ETL | ||
| Template or tool | 3 | undated |
How it is countedHide how it is counted
Every page mparticle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.