A product needs 10 labels in a category before a share is stated. Microsoft Entra has 4.
“Good if already Microsoft-heavy”Claude Haiku 4.5 · Direct question · alternative
“consider Microsoft Entra instead, though that's often more of an enterprise IAM choice than a pure customer identity platform”GPT-5.4 mini · Direct question · warning
The products named in the same answers as Microsoft Entra, over the 16 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 5 | 2 | View → | |
| 5 | 1 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 0 | View → | |
| 3 | 1 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
Stated on Microsoft Entra's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 11 of the 16 answers that named Microsoft Entra and are not a share of its labels.
Twenty-six of the twenty-nine domain citations in answers naming Microsoft Entra came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |