Amazon Q is an enterprise assistant from AWS that answers questions from a company's own data · amazon.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
ChatGPT is first at 45%.
Microsoft 365 Copilot is first at 33%. 0 of 14 models made it the first choice when asked directly.
Microsoft 365 Copilot is first at 53%.
“1. Amazon Q Business — best if you want the lowest-cost enterprise assistant and your use case is knowledge retrieval.”GPT-5.4 mini · Budget-constrained question · first choice
“Start with Amazon Q Business Lite ($3/user/month) to test enterprise AI functionality”Claude Haiku 4.5 · Budget-constrained question · first choice
“1. Amazon Q Business Lite — *Best Value for Enterprise Features*”GLM 4.7 FlashX · Budget-constrained question · first choice
“If your company uses AWS, this is currently one of the most competitively priced heavy-hitters.”Qwen 3.7 Flash · Budget-constrained question · alternative
“Glean, Microsoft Copilot, Amazon Q, and other retrieval-connected assistants when source permissions are messy.”Perplexity Sonar · Negative question · warning
The products named in the same answers as Amazon Q, over the 41 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 35 | 20 | Compare → | |
| 35 | 5 | Compare → | |
| 27 | 1 | Compare → | |
| 24 | 0 | Compare → | |
| 19 | 2 | View → | |
| 13 | 0 | Compare → | |
| 12 | 0 | View → | |
| 10 | 0 | View → | |
| 8 | 0 | View → | |
| 5 | 0 | View → |
What the models named instead of Amazon Q →
A side-by-side page exists where both products are among a category's top eight.
Stated on Amazon Q's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 36 of the 41 answers that named Amazon Q and are not a share of its labels.
Ninety-six of the 116 domain citations in answers naming Amazon Q came from a third party's page. Twelve were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |