Load balancers · November 2026 Edition
Kemp LoadMaster vs AWS Elastic Load Balancing
One of fourteen models named Kemp LoadMaster first on the direct prompt; zero named AWS Elastic Load Balancing. Kemp LoadMaster was named by eleven of the fourteen models and AWS Elastic Load Balancing by fourteen and Kemp LoadMaster carries 19 labels and AWS Elastic Load Balancing 34, so the shares are not directly comparable.
Named in one category this edition.
AWS Elastic Load Balancing
accepted challengerNamed in one category this edition.
First-choice share12%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 16; printed, not drawn.
Labels1934A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kemp LoadMaster reading right to left. Rank and label count are printed, not drawn.NGINX was named alongside these two in eleven of the fourteen direct answers. HAProxy vs Kemp LoadMaster · HAProxy vs AWS Elastic Load Balancing · NGINX vs Kemp LoadMaster
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the load balancers page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Kemp LoadMasterFirst choices, of fourteen modelsAWS Elastic Load BalancingDirect101 against AWS Elastic Load Balancing
Paraphrase40
Comparative01
Budget-constrained011 against AWS Elastic Load Balancing
Scale-constrained11
Negative001 against AWS Elastic Load Balancing
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Kemp LoadMaster and AWS Elastic Load Balancing were named in the same answer thirty times, of the 53 answers naming Kemp LoadMaster and the 104 naming AWS Elastic Load Balancing. In those answers AWS Elastic Load Balancing took the first choice eight times and Kemp LoadMaster one.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Kemp LoadMaster and AWS Elastic Load Balancing stood in it.
| Model | DirectAE | ParaphraseAE | ComparativeAE | Budget-constrainedAE | Scale-constrainedAE | NegativeAE |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | AE | AE | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | AE | AE | ||||
| Perplexity Sonar | AE | AE | AE | |||
| Grok 4.20 | | AE | AE | AE | AE | |
| Mistral Small | | AE | AE | |||
| DeepSeek V4 Flash | AE | AE | AE | AE | AE | |
| Llama 4 Maverick | | AE | ||||
| Qwen 3.7 Flash | AE | AE | ||||
| Kimi K2 | | | AE | |||
| GLM 4.7 FlashX | | AE | ||||
| MiniMax M2.5 | | AE | AE | |||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | AE | | AE |
Kemp LoadMasterAE AWS Elastic Load Balancing first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kemp LoadMaster on the left and AWS Elastic Load Balancing on the right.The direct prompt
The plain question, one answer per model, grouped by where Kemp LoadMaster and AWS Elastic Load Balancing stood in it.
Kemp LoadMaster first, AWS Elastic Load Balancing not the choice
1 of 14 modelsAWS Elastic Load Balancing was named in the answer but not as the choice, or not at all.Kimi K2Kemp LoadMaster alternatives: HAProxy
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarProgress Kemp LoadMaster alternatives: AWS Elastic Load Balancing, Cloudflare Load Balancing, HAProxy, NGINX
Mistral SmallNGINX alternatives: Citrix ADC, F5 BIG-IP, HAProxy, Kemp LoadMaster, Loadbalancer.org Enterprise ADC
Llama 4 MaverickNGINX alternatives: Citrix ADC, F5 BIG-IP, HAProxy, Kemp LoadMaster
Muse Glimmer 30BHAProxy alternatives: AWS Elastic Load Balancing, Azure Load Balancer, NGINX, Progress Kemp LoadMaster
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5AWS Application Load Balancer, Azure Load Balancer, Network Load Balancer alternatives: Google Cloud Load Balancing, NGINX
GPT-5.4 miniAWS Application Load Balancer alternatives: AWS Network Load Balancer, Cloudflare Load Balancing, Google Cloud Application Load Balancer
Gemini 3.5 FlashCloudflare Load Balancing alternatives: AWS Application Load Balancer, Azure Application Gateway, GCP Cloud Load Balancing, HAProxy, NGINX, Progress Kemp LoadMaster
Grok 4.20HAProxy alternatives: AWS Elastic Load Balancing (ELB) – ALB/NLB, Cloudflare Load Balancing, Loadbalancer.org Enterprise ADC, NGINX, Progress Kemp LoadMaster
DeepSeek V4 FlashHAProxy, Progress Kemp LoadMaster alternatives: NGINX
Qwen 3.7 FlashNGINX alternatives: Application Load Balancer, HAProxy
GLM 4.7 FlashXProgress Kemp LoadMaster alternatives: Cloudflare Load Balancing, HAProxy, NGINX
MiniMax M2.5no first choice alternatives: AWS Application Load Balancer, Azure Load Balancer, Citrix ADC, F5 BIG-IP, Google Cloud Load Balancing, HAProxy, NGINX
GPT-6 LunaApplication Load Balancer alternatives: Application Gateway, External Application Load Balancer, Front Door, Network Load Balancer
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
AWS Elastic Load Balancing leads by ten points.
AWS Elastic Load Balancing14%#2 of 14
Kemp LoadMaster3%#8 of 14Mid-marketThe figures above
The order flips: Kemp LoadMaster leads at mid-market.
Kemp LoadMaster12%#3 of 16AWS Elastic Load Balancing4%#5 of 16
The full mid-market standing →Enterprise
The order flips: AWS Elastic Load Balancing leads at enterprise.
AWS Elastic Load Balancing5%#5 of 16
Kemp LoadMaster2%#10 of 16What the models said about Kemp LoadMaster
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“For most 500-person companies, Kemp LoadMaster (mid-size friendly ADC) and NGINX Plus ... are strong fits” DeepSeek V4 Flash · scale prompt · first choice
“most mid-sized B2B teams start with Kemp LoadMaster for a full-featured, cost-controlled ADC” Muse Glimmer 30B · paraphrase prompt · first choice
“I recommend Kemp LoadMaster (now part of Progress Software) as the top choice.” Grok 4.20 · paraphrase prompt · first choice
What the models said about AWS Elastic Load Balancing
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Internet-facing AWS ALB/NLB or similar cloud LBs when they should be internal: A very common misconfiguration exposes backend services publicly.” Grok 4.20 · negative prompt · soft negative
“may be overkill unless you're already using those cloud platforms” DeepSeek V4 Flash · budget prompt · soft negative
“Companies fully committed to AWS (but creates vendor lock-in)” DeepSeek V4 Flash · direct prompt · soft negative
“Fully in AWS/Azure/GCP: Stick to native cloud load balancers (AWS ALB/NLB, Azure ALB, GCP Cloud LB). It minimizes overhead” Gemini 3.5 Flash · scale prompt · first choice
“1 | AWS Elastic Load Balancing (ALB/NLB/GWLB) | Cloud-native (AWS) | AWS-centric apps, microservices, containers” Grok 4.20 · comparative prompt · first choice
“often recommended as the top choice for small businesses because it offers a free tier” Mistral Small · budget prompt · first choice
Also compared
HAProxy vs Kemp LoadMasterHAProxy vs AWS Elastic Load BalancingNGINX vs Kemp LoadMasterNGINX vs AWS Elastic Load BalancingKemp LoadMaster vs Progress Kemp LoadMasterKemp LoadMaster vs A10 Thunder ADCKemp LoadMaster vs AWS Application Load BalancerKemp LoadMaster vs Cloudflare Load BalancingProgress Kemp LoadMaster vs AWS Elastic Load BalancingAWS Elastic Load Balancing vs A10 Thunder ADCAWS Elastic Load Balancing vs AWS Application Load BalancerAWS Elastic Load Balancing vs Cloudflare Load BalancingAll twenty-eight head-to-head pages and the full load balancers standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.