Master data management
Asked as “master data management platform”, and as “MDM tool for customer and product data”, on behalf of a mid-market B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026.
Standing · first-choice share
41%
Clear leader
41Profisee MDM17Semarchy xDM16AtroCore MDM26others
41% of first choices, clear leader.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
05Reltio Connected Data Platform3%20%41accepted challengernewNew since September 2026: not ranked then, 3% now.
Show the five products at 0%, ordered by negative rate
11SAP Master Data Governance0%42%31criticized challengernewNew since September 2026: not ranked then, 0% now.
10IBM InfoSphere Master Data Management0%38%16criticized challengernewNew since September 2026: not ranked then, 0% now.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Profisee MDM vs Reltio Connected Data PlatformProfisee MDM vs Informatica MDMProfisee MDM vs Ataccama ONESemarchy xDM vs AtroCore MDMSemarchy xDM vs PimcoreSemarchy xDM vs Reltio Connected Data PlatformSemarchy xDM vs Informatica MDMSemarchy xDM vs Ataccama ONEAtroCore MDM vs PimcoreAtroCore MDM vs Reltio Connected Data PlatformAtroCore MDM vs Informatica MDMAtroCore MDM vs Ataccama ONEPimcore vs Reltio Connected Data PlatformPimcore vs Informatica MDMPimcore vs Ataccama ONEReltio Connected Data Platform vs Informatica MDMReltio Connected Data Platform vs Ataccama ONEInformatica MDM vs Ataccama ONE
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04R05
06
07
08S09
I10
S11
I12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Profisee MDM41%
Profisee MDM41%02Semarchy xDM17%
Semarchy xDM17%03AtroCore MDM16%
AtroCore MDM16%04Pimcore12%
Pimcore12%05Reltio Connected Data Platform3%
06Informatica MDM3%
Informatica MDM3%07Ataccama ONE2%
Ataccama ONE2%08Stibo Systems STEP0%
Stibo Systems STEP0%09Syndigo0%
10IBM InfoSphere Master Data Management0%
11SAP Master Data Governance0%
12IBM InfoSphere0%
What they warned about
Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Informatica MDM43%
23 of 53 labels negative · 11 of 14 models
“Examples: SAP Master Data Governance, IBM MDM, Informatica IDMC / MDM, and sometimes Boomi as an MDM-capable platform. These can be strong for large organizations, but reviews and analyst commentary often point to complexity, implementation effort, and services-heavy deployments as real risks.” GPT-5.4 mini, negative prompt
SAP Master Data Governance
42%
13 of 31 labels negative · 9 of 14 models · 3 hard negative
“Avoid or be cautious with IBM InfoSphere MDM and SAP MDG if your organization is not prepared for their complexity and cost.” Mistral Small, negative prompt
IBM InfoSphere
68%
13 of 19 labels negative · 7 of 14 models · 1 hard negative
“steer clear of massive enterprise legacy platforms (like SAP MDG, IBM InfoSphere, or Stibo Systems)” Gemini 3.5 Flash, paraphrase prompt
Reltio Connected Data Platform
20%
8 of 41 labels negative · 7 of 14 models · 1 hard negative
“Avoid enterprise tools like Reltio/Ataccama unless budget allows” Grok 4.20, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1065 links across 224 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · AtroCore42 answers · 91 citations · 12 models
vendor site · Semarchy36 answers · 44 citations · 14 models
vendor site · Fanruan34 answers · 42 citations · 11 models
vendor site · Profisee32 answers · 36 citations · 12 models
vendor site · Guideflow29 answers · 29 citations · 10 models
vendor site · OvalEdge26 answers · 27 citations · 12 models
26 answers · 26 citations · 10 models
22 answers · 37 citations · 9 models
vendor site · G220 answers · 35 citations · 11 models
19 answers · 19 citations · 9 models
vendor site · ZoomInfo19 answers · 19 citations · 8 models
17 answers · 17 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 12 models
31 answers · 12 models
29 answers · 10 models
26 answers · 10 models
26 answers · 12 models
21 answers · 11 models
19 answers · 9 models
19 answers · 8 models
19 answers · 11 models
18 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best master data management platform”, “master data management platform”, “master data management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Profisee MDM profisee.com Profisee MDM 41%, Profisee Application Edition 0% | 41% | 148 | 260 | 9 | 17,958 | 5 | 4 | |
| Semarchy xDM semarchy.com Semarchy xDM 17%, Semarchy Data Platform 2% | 19% | 128 | 70 | 1 | 5,494 | 38 | ||
| AtroCore MDM atrocore.com | 16% | 70 | 10 | 0 | 385 | |||
| Pimcore pimcore.com | 12% | 87 | 880 | 22 | 4,825 | 0 | ||
| Reltio Connected Data Platform reltio.com | 3% | 119 | 6,210 | 51 | ||||
| Informatica parent site Informatica MDM 3% | 3% | 158 | 14,800 | 1,414 | ||||
| Ataccama ONE ataccama.com | 2% | 118 | 90 | 0 | 2,552 | 14 | ||
| Pimcore MDM | 2% | |||||||
| miniMDM minimdm.dev | 2% | 2 | ||||||
| Stibo Systems STEP stibosystems.com | 0% | 90 | 170 | 3 | 16,043 | $466 | 8 |
Google's top ten for the three searches hold 17 sites; 1 of them are among the sites the models cited here (profisee.com). The first result for “best master data management platform” is upgrad.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best master data management platform for a mid-market B2B company?”Paraphrase“Which MDM tool for customer and product data would you recommend to a mid-sized B2B company?”Comparative“What are the top master data management platforms and how do they differ?”Budget-constrained“What is the best master data management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a master data management platform. What should we look at?”Negative“Which master data management platforms should I avoid or be cautious about?”
Claude Haiku 4.5Profisee MDMno first choiceChangedagainst: Informatica MDMno first choiceProfisee MDM, Semarchy xDMno first choiceagainst: IBM InfoSphere, Informatica MDM, Microsoft Master Data Services, Oracle MDM, SAP, SAS MDM
Two alternatives
Boomi Data Hub, Semarchy xDMFour alternatives
AtroCore MDM, Boomi MDM, Pimcore, Precisely Data Integrity SuiteGPT-5.4 miniSemarchy Data Platformagainst: Informatica MDMInformatica MDMChangedIBM InfoSphere Master Data ManagementPimcoreno first choiceagainst: Boomi Data Hub, CluedIn, Gaine, IBM InfoSphere, Informatica MDM, MaPS System, PiLog, Pimcore, Prospecta, SAP, Syncari, Tamr, Viamedici
Two alternatives
Reltio Connected Data Platform, Stibo Systems STEPOne alternative
Semarchy xDMEight alternatives
Informatica MDM, Pimcore, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEP, Syndigo, TamrTwo alternatives
Profisee MDM, Semarchy xDMGemini 3.5 FlashSemarchy xDMagainst: IBM InfoSphere, SAP Master Data GovernanceProfisee MDMChangedagainst: IBM InfoSphere, SAP Master Data Governance, Stibo Systems STEPInformatica MDMPimcoreagainst: IBM InfoSphere, Informatica MDM, SAPProfisee MDMagainst: IBM InfoSphere, Informatica MDM, SAPagainst: Custom databases built internally, IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance
Three alternatives
Ataccama ONE, Pimcore, Profisee MDMThree alternatives
CluedIn, Pimcore, Semarchy xDMFive alternatives
Ataccama ONE, Profisee MDM, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPThree alternatives
AtroCore MDM, Profisee MDM, Semarchy xDMFive alternatives
Ataccama ONE, CluedIn, Semarchy xDM, Senzing, ZinggPerplexity SonarProfisee MDMReltio Connected Data PlatformChangedInformatica MDMPimcoreagainst: IBM InfoSphereno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Legacy Microsoft MDS, SAP Master Data Governance
Three alternatives
Ataccama ONE, Reltio Connected Data Platform, Semarchy xDMTwo alternatives
Informatica MDM, SAP Master Data GovernanceEight alternatives
Ataccama ONE, CluedIn, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Syniti MDM, TIBCO EBXGrok 4.20Profisee MDMagainst: Informatica MDMProfisee MDMHeldagainst: IBM InfoSphereInformatica MDMPimcoreagainst: Ataccama ONE, IBM InfoSphere, Reltio Connected Data Platformno first choiceagainst: AtroCore MDM, IBM InfoSphere, Informatica MDM, Oracle EDM, Pimcore, SAP Master Data Governance
Two alternatives
Reltio Connected Data Platform, Semarchy xDMThree alternatives
Pimcore, Semarchy xDM, Stibo Systems STEPSix alternatives
IBM InfoSphere Master Data Management, Oracle Enterprise Data Management, Profisee MDM, SAP Master Data Governance, Semarchy xDI / Unified Data Platform, Stibo Systems STEPOne alternative
AtroCore MDMMistral SmallProfisee MDM, Semarchy xDMagainst: Ataccama ONE, Reltio Connected Data PlatformProfisee MDMChangedInformatica MDMAtroCore MDM, PimcoreProfisee MDM, Reltio Connected Data Platform, Semarchy xDMagainst: OpenMDMagainst: AtroCore MDM, Boomi MDM, IBM InfoSphere Master Data Management, Pimcore, SAP Master Data Governance, Syndigo MD
Two alternatives
Informatica MDM, Reltio Connected Data PlatformFour alternatives
Boomi Data Hub, IBM InfoSphere, Oracle, Semarchy xDMThree alternatives
OpenDQ, Profisee MDM, Semarchy xDMFour alternatives
IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, SAP Master Data GovernanceDeepSeek V4 FlashProfisee MDM, Semarchy xDMagainst: Informatica MDM, Stibo Systems STEPSemarchy xDMChangedInformatica MDMAtroCore MDMagainst: Informatica MDM, SAP MDMProfisee MDMagainst: SAP Master Data Governanceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle Enterprise Data Management, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
One alternative
AtroCore MDMTwo alternatives
Pimcore, Profisee MDMSix alternatives
IBM InfoSphere Master Data Management, Reltio Connected Data Platform, SAP Master Data Governance, Salesforce Data Cloud, Semarchy xDM, Stibo Systems STEPTwo alternatives
Pimcore MDM, Profisee MDMFour alternatives
Ataccama ONE, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPLlama 4 Maverickno first choiceAtroCore MDMChangedno first choiceAtroCore MDMno first choicenothing named
One alternative
entitys.ioTwo alternatives
Informatica MDM, PimcoreQwen 3.7 FlashProfisee MDMProfisee MDMHeldagainst: Informatica MDM, Reltio Connected Data PlatformInformatica MDMagainst: SAP S/4HANA CentralProfisee MDMagainst: Informatica MDM, SAPno first choiceagainst: IBM InfoSphere, Informatica MDMagainst: IBM InfoSphere, IBM OpenPages, Informatica MDM, SAP Master Data Governance
Three alternatives
Boomi Data Hub, Semarchy xDM, SyndigoThree alternatives
AtroCore MDM, Pimcore, Semarchy xDMFive alternatives
IBM InfoSphere Master Data Management, Oracle Enterprise Data Management, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPThree alternatives
AtroCore MDM, Boomi DataHub, PimcoreKimi K2Profisee MDMProfisee MDMHeldagainst: Informatica MDM, SAP Master Data GovernanceInformatica MDMAtroCore MDM, PimcoreProfisee MDM, Semarchy xDMagainst: Informatica MDMagainst: Contentserv, IBM InfoSphere Master Data Management, SAP Master Data Governance
Three alternatives
Ataccama ONE, Boomi MDM, Semarchy xDMThree alternatives
Ataccama ONE, Semarchy xDM, Stibo Systems STEPFive alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, TIBCO EBXThree alternatives
Boomi Master Data Hub, Profisee Application Edition, WinPureGLM 4.7 FlashXProfisee MDMagainst: Informatica MDM, SAPProfisee MDMHeldInformatica MDMAtroCore MDM, Pimcore MDMno first choiceagainst: FineDataLink, IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, Oracle Enterprise Data Management, SAP Master Data Governance, SAS MDM, Semarchy xDM, TIBCO EBX
One alternative
Semarchy xDMThree alternatives
Informatica MDM, SAP Master Data Governance, Semarchy xDMEight alternatives
IBM InfoSphere Master Data Management, Oracle MDM, Reltio Connected Data Platform, SAP Master Data Governance, SAS Data Management, Semarchy xDM, TIBCO EBX, TalendTwo alternatives
Profisee MDM, Semarchy xDMFive alternatives
Informatica MDM, Profisee MDM, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPMiniMax M2.5Profisee MDM, Semarchy xDMAtroCore MDM, Semarchy xDMChangedInformatica MDMAtroCore MDM, miniMDMAtaccama ONE, Informatica MDMagainst: Informatica MDM, Profisee MDM, SAP Master Data Governance, Salesforce Data Cloud
One alternative
Reltio Connected Data PlatformTwo alternatives
Pimcore, Reltio Connected Data PlatformFour alternatives
IBM InfoSphere Master Data Management, Oracle Product Hub, SAP Master Data Governance, Semarchy Unified Data PlatformOne alternative
PimcoreThree alternatives
CluedIn, Microsoft Dynamics 365, Semarchy xDMGPT-6 LunaSemarchy xDMProfisee MDMChangedno first choicePimcoreno first choiceagainst: Informatica MDM, Microsoft SQL Server Master Data Services, Reltio Connected Data Platform, Talend MDM Server
Two alternatives
Profisee MDM, Reltio Connected Data PlatformTwo alternatives
Semarchy xDM, Stibo Systems STEPEight alternatives
Ataccama ONE, IBM InfoSphere Master Data Management, Informatica MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy Data Platform, Stibo Systems STEPOne alternative
Profisee MDMMuse Glimmer 30BProfisee MDMagainst: Reltio Connected Data PlatformProfisee MDMHeldagainst: Reltio Connected Data Platformno first choiceAtroCore MDMno first choiceagainst: IBM InfoSphere, Microsoft Master Data Services, Microsoft MDS, Talend Master Data Management Server
Two alternatives
Ataccama ONE, Semarchy xDMOne alternative
Semarchy xDMThree alternatives
Boomi MDM, Pimcore Community Edition, Profisee Application EditionBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 01:13 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:36 | yes | 5 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:29 | yes | 16 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-05 01:35 | yes | 19 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 01:38 | yes | 21 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:25 | yes | 5 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:30 | yes | 23 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:02 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:42 | yes | 10 | 22 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:00 | yes | 10 | 16 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:55 | yes | 24 | 67 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:21 | yes | 9 | 23 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:37 | yes | 3 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:26 | yes | 24 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:16 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:46 | yes | 4 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:57 | yes | 17 | 32 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-05 00:44 | yes | 20 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 01:41 | yes | 18 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 22:50 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:23 | yes | 16 | 31 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:39 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:11 | yes | 9 | 38 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:38 | yes | 13 | 20 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:14 | yes | 21 | 26 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:14 | yes | 12 | 30 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-05 01:36 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:59 | yes | 18 | 22 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 01:18 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:21 | yes | 4 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:34 | yes | 30 | 32 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-04 23:59 | yes | 17 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 01:48 | yes | 24 | 12 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:28 | yes | 8 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:50 | yes | 22 | 51 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:56 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:58 | yes | 14 | 40 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:11 | yes | 14 | 36 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:25 | yes | 24 | 43 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:58 | yes | 19 | 27 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-05 01:26 | yes | 11 | 36 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:05 | yes | 14 | 25 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 01:08 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:04 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:13 | yes | 16 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-05 01:43 | yes | 18 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 01:33 | yes | 21 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:42 | yes | 11 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:05 | yes | 23 | 49 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:22 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:17 | yes | 17 | 42 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:55 | yes | 13 | 19 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:49 | yes | 18 | 24 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:45 | yes | 5 | 19 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:15 | yes | 2 | 12 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:26 | yes | 22 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:37 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:40 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:19 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-05 00:55 | yes | 18 | 5 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 23:01 | yes | 20 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:04 | no | 0 | 11 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:38 | yes | 19 | 44 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:26 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:01 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:58 | yes | 22 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:45 | yes | 21 | 88 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:13 | yes | 5 | 13 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-05 01:30 | yes | 3 | 18 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 01:09 | no | 0 | 2 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:52 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:51 | yes | 3 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:52 | yes | 19 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-04 22:56 | yes | 18 | 3 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 01:57 | yes | 25 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:22 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:05 | yes | 23 | 56 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:31 | yes | 8 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:46 | yes | 9 | 39 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:10 | yes | 25 | 23 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:41 | yes | 14 | 85 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 22:59 | yes | 14 | 26 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-05 01:54 | yes | 6 | 21 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:31 | yes | 24 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
Ataccama (Ataccama ONE) read as Ataccama ONE
Ataccama (ONE) read as Ataccama ONE
AtroCore read as AtroCore MDM
AtroCore (AtroMDM) read as AtroCore MDM
Boomi read as Boomi Data Hub
Dell Boomi (Data Hub) read as Boomi Data Hub
IBM read as IBM InfoSphere
IBM InfoSphere MDM read as IBM InfoSphere Master Data Management
IBM Master Data Management read as IBM InfoSphere Master Data Management
Informatica read as Informatica MDM
Informatica (Intelligent Data Management Cloud - IDMC) read as Informatica MDM
Informatica IDMC read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC) read as Informatica MDM
Informatica Intelligent MDM read as Informatica MDM
Informatica MDM / 360 Applications read as Informatica MDM
Informatica Multidomain MDM / Customer 360 read as Informatica MDM
Informatica/Salesforce read as Informatica MDM
Informatica’s MDM suite read as Informatica MDM
Microsoft MDS read as Microsoft Master Data Services
Profisee read as Profisee MDM
Reltio read as Reltio Connected Data Platform
Reltio (Reltio Connected Data Platform) read as Reltio Connected Data Platform
Reltio (now integrated with SAP as "SAP Reltio") read as Reltio Connected Data Platform
SAP MDG read as SAP Master Data Governance
Semarchy read as Semarchy xDM
Semarchy (Semarchy Data Platform) read as Semarchy xDM
Semarchy (xDM) read as Semarchy xDM
Stibo read as Stibo Systems STEP
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP Platform) read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
Stibo Systems MDM read as Stibo Systems STEP
Unresolved, counted raw
Boomi DataHub
Custom databases built internally
Gaine
Legacy Microsoft MDS
MDS
MaPS System
Match 360
Microsoft Master Data Services, Microsoft MDS
Microsoft SQL Server Master Data Services (MDS)
OpenMDM
Pipeline
Prospecta
SAP S/4HANA Central (formerly MDG)
Salesforce Customer 360 / Data Cloud
Semarchy Unified Data Platform
Semarchy xDI / Unified Data Platform
Syndigo MD
Talend MDM Server
Zingg
entitys.io
Discontinued, still offered
No shut-down product was recommended here.