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ETL and ELT · November 2026 Edition

dbt vs Hevo Data

Zero of fourteen models named dbt first on the direct prompt; one named Hevo Data. dbt was named by thirteen of the fourteen models and Hevo Data by thirteen and dbt carries 42 labels and Hevo Data 31, so the shares are not directly comparable.

dbt

accepted challenger

Named in six categories this edition.

Hevo Data

accepted challenger

Named in one category this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%16%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 19; printed, not drawn.
Labels4231A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, dbt reading right to left. Rank and label count are printed, not drawn.Fivetran was named alongside these two in thirteen of the fourteen direct answers. Airbyte vs dbt · Airbyte vs Hevo Data · Fivetran vs dbt

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ETL and ELT page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
dbtFirst choices, of fourteen modelsHevo Data
Direct011 against Hevo Data
Paraphrase201 against Hevo Data
Comparative201 against dbt
Budget-constrained011 against Hevo Data
Scale-constrained00
Negative101 against dbt · 2 against Hevo Data
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, dbt and Hevo Data were named in the same answer thirty-six times, of the 125 answers naming dbt and the 101 naming Hevo Data. In those answers Hevo Data took the first choice eight times and dbt one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where dbt and Hevo Data stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
dbt Hevo Data first choice named as an alternative argued againstblank: not namedEach cell is one answer, dbt on the left and Hevo Data on the right.

The direct prompt

The plain question, one answer per model, grouped by where dbt and Hevo Data stood in it.

Hevo Data first, dbt not the choice

1 of 14 modelsdbt was named in the answer but not as the choice, or not at all.
Perplexity SonarHevo Data alternatives: Airbyte, Fivetran, Integrate.io, Matillion

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashFivetran alternatives: Airbyte, Matillion, Rivery, dbt
Grok 4.20Integrate.io alternatives: Airbyte, Fivetran, Matillion, dbt
DeepSeek V4 FlashFivetran alternatives: Airbyte, Hevo Data, Integrate.io
Kimi K2Integrate.io alternatives: Airbyte, Apache Airflow, Fivetran, Kleene.ai, dbt
GLM 4.7 FlashXIntegrate.io alternatives: Airbyte, Fivetran, Hevo Data, Matillion, Stitch
MiniMax M2.5Integrate.io alternatives: Airbyte, Apache Airflow, Fivetran, dbt
GPT-6 LunaFivetran alternatives: Airbyte, dbt
Muse Glimmer 30BIntegrate.io, Kleene.ai alternatives: Airbyte, Fivetran, Hevo Data

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniFivetran alternatives: Airbyte, Matillion
Mistral SmallFivetran alternatives: Integrate.io, Kleene.ai, Matillion
Llama 4 MaverickFivetran, Integrate.io, Kleene.ai
Qwen 3.7 FlashFivetran alternatives: Airbyte, Matillion

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Hevo Data leads by twenty-seven points.
Hevo Data29%#2 of 15
dbt2%#6 of 15
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
dbt4%#4 of 19
Hevo Data4%#5 of 19
The full mid-market standing →
Enterprise
The order flips: dbt leads at enterprise.
dbt6%#4 of 14
Hevo Data0%#11 of 14
The full enterprise standing →

What the models said about dbt

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“dbt's recent model-based pricing controversies, which have drawn significant criticism” DeepSeek V4 Flash · negative prompt · soft negative
“Not a general-purpose extraction and loading tool.” GPT-6 Luna · comparative prompt · soft negative
“recommend Cloud-Native ELT tools (like Fivetran, Airbyte, or dbt)” GLM 4.7 FlashX · negative prompt · first choice
“Choose Fivetran + dbt if you want a modern, low-maintenance ELT stack” Gemini 3.5 Flash · comparative prompt · first choice
“Transform: Use dbt to build tested, documented SQL models” GPT-6 Luna · paraphrase prompt · first choice

What the models said about Hevo Data

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Examples commonly cited with volume-driven pricing are Fivetran, Hevo Data and similar managed connectors.” Muse Glimmer 30B · negative prompt · soft negative
“Hevo or Integrate.io are solid all-in-ones but can get expensive or less flexible for transformations.” Grok 4.20 · paraphrase prompt · soft negative
“These can be good products, but usage-based billing may rise sharply with data volume” Perplexity Sonar · negative prompt · soft negative
“Hevo Data: A no-code, all-in-one platform with flat pricing from $239/month, real-time visibility into every sync, and 24×7 support.” Llama 4 Maverick · budget prompt · first choice
“Hevo Data is the best default choice” Perplexity Sonar · direct prompt · first choice
“If you prefer a fully managed, no-code solution with predictable pricing, Hevo Data or Skyvia are excellent options.” Mistral Small · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.