6 categories · Rankeddbt
dbt is a data transformation product from dbt Labs, used to model data with SQL on top of a data warehouse · getdbt.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Airbyte is first at 35%.
Airbyte is first at 40%. 0 of 14 models made it the first choice when asked directly.
Fivetran is first at 45%.
Why models recommend it
“recommend Cloud-Native ELT tools (like Fivetran, Airbyte, or dbt)”GLM 4.7 FlashX · Negative question · first choice
“Choose Fivetran + dbt if you want a modern, low-maintenance ELT stack”Gemini 3.5 Flash · Comparative question · first choice
“Transform: Use dbt to build tested, documented SQL models”GPT-6 Luna · Paraphrase question · first choice
“My default recommendation: start with dbt’s built-in data tests”GPT-6 Luna · Paraphrase question · first choice
What gives them pause
“dbt's recent model-based pricing controversies, which have drawn significant criticism”DeepSeek V4 Flash · Negative question · warning
“Not a general-purpose extraction and loading tool.”GPT-6 Luna · Comparative question · warning
Also on the shortlist
The products named in the same answers as dbt, over the 125 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 99 | 35 | Compare → | |
| 92 | 30 | Compare → | |
| 53 | 5 | View → | |
| 50 | 1 | View → | |
| 45 | 2 | View → | |
| 39 | 3 | Compare → | |
| 38 | 1 | View → | |
| 36 | 8 | Compare → | |
| 30 | 0 | View → | |
| 23 | 0 | View → |
What the models named instead of dbt →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on dbt's own site, not checked by Gane.
- For
- data teams
- Price stated
- Free Developer plan. Starter at $100/seat/month. Custom Enterprise options.
- Starting price
- 100
- Free plan or trial
- Create a free account
- Integrations
- 6
- Certifications
- SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 42001, GDPR, CCPA, ISO 27701
- Hosting
- United States, Germany, Australia, Japan, United Kingdom, Ireland
- Customers named
- Sweetgreen, Bilt Rewards, Nasdaq, HubSpot, JetBlue, SafetyCulture, McDonald's, Siemens
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 90 of the 125 answers that named dbt and are not a share of its labels.
Domains cited
260 of the 260 domain citations in answers naming dbt came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 6 | 1 | 0 | 8 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 3 | 0 | 5 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 5 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 2 | 1 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 555 | 0 | 2026-06-07 | ||
| Webinar or virtual event | 176 | undated | |||
| Blog | 165 | undated | Observability | ||
| Report or ebook | 83 | 35 | 2026-09-29 | ||
| Case study | 61 | 0 | 2025-04-17 | ||
| Comparison | 22 | 1 | 2026-08-27 | ||
| Glossary or explainer | 10 | undated | |||
| Template or tool | 3 | 1 | 2026-09-04 | ||
| Podcast or video | 3 | 0 | 2022-02-25 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-29Athena report or ebook
- 2026-09-29Azure synapse analytics report or ebook
- 2026-09-29Bigquery report or ebook
- 2026-09-29Databricks report or ebook
- 2026-09-29Redshift report or ebook
- 2026-09-29Snowflake report or ebook
Events in person
- September 11, 2026【招待制】Snowflake World Tour Tokyo 特別企画：Fivetran ＋ dbt 屋形船ディナークルーズ中金 船宿 · took part
- September 9, 2026【対面式】 dbt platform ハンズオンワークショップ東京ガーデンテラス紀尾井町 紀尾井カンファレンス · hosted
- July 27, 2026Snowflakeへの移行を成功に導く— マイナビが語る dbt 導入のリアルSnowflake 東京オフィス · took part
As the event pages on getdbt.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page getdbt.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.