Data catalogs and governance · November 2026 Edition
Secoda vs Microsoft Purview
Seven of fourteen models named Secoda first on the direct prompt; zero named Microsoft Purview. Secoda was named by thirteen of the fourteen models and Microsoft Purview by fourteen and Secoda carries 26 labels and Microsoft Purview 42, so the shares are not directly comparable.
Named in two categories this edition.
Named in eleven categories this edition.
First-choice share13%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 16; printed, not drawn.
Labels2642A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Secoda reading right to left. Rank and label count are printed, not drawn.Atlan was named alongside these two in twelve of the fourteen direct answers. Atlan vs Secoda · Atlan vs Microsoft Purview · OpenMetadata vs Secoda
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data catalogs and governance page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SecodaFirst choices, of fourteen modelsMicrosoft Purview
Direct701 against Microsoft Purview
Paraphrase02
Comparative00
Budget-constrained00
Scale-constrained10
Negative101 against Secoda · 5 against Microsoft Purview
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Secoda and Microsoft Purview stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Secoda Microsoft Purview first choice named as an alternative argued againstblank: not namedEach cell is one answer, Secoda on the left and Microsoft Purview on the right.The direct prompt
The plain question, one answer per model, grouped by where Secoda and Microsoft Purview stood in it.
Secoda first, Microsoft Purview an alternative
7 of 14 modelsMicrosoft Purview was named in the answer but not as the choice, or not at all.Mistral SmallAtlan, Secoda
DeepSeek V4 FlashOvalEdge, Secoda alternatives: Atlan, DataHub, Select Star
Llama 4 MaverickSecoda alternatives: Atlan, data.world
Qwen 3.7 FlashAtlan, Secoda alternatives: Coalesce Catalog, Microsoft Purview
Kimi K2CastorDoc, Secoda alternatives: Atlan, Select Star
MiniMax M2.5Secoda alternatives: Atlan
Muse Glimmer 30BSecoda alternatives: Dataedo, OvalEdge, data.world
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniAtlan alternatives: Alation, DataHub, Dataplex, Microsoft Purview, OpenMetadata, Unity Catalog
Gemini 3.5 FlashAtlan alternatives: AWS Glue Data Catalog, Acryl Data, CastorDoc, Databricks Unity Catalog, OpenMetadata, Secoda, Select Star, Snowflake Horizon
Perplexity SonarAtlan alternatives: Collibra, Microsoft Purview, OvalEdge, Secoda
Grok 4.20Atlan alternatives: DataHub, OpenMetadata, Secoda, Select Star
GPT-6 LunaAtlan alternatives: OpenMetadata, Secoda, Your platform's built-in catalog
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice
GLM 4.7 FlashXAtlan alternatives: DataGalaxy, Dawiso, OpenMetadata, Zeenea
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Secoda leads by twelve points.
Secoda19%#1 of 16Microsoft Purview6%#6 of 16Mid-marketThe figures above
Secoda leads by ten points.
Secoda13%#3 of 16Microsoft Purview3%#5 of 16Enterprise
The order flips: Microsoft Purview leads at enterprise.
Microsoft Purview4%#6 of 11Secoda2%#8 of 11What the models said about Secoda
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“mentioned as being "criticized challengers" or having negative reviews” Llama 4 Maverick · negative prompt · soft negative
“If you want the cheapest, fastest adoption with AI-assisted search, Secoda is the most common mid-market recommendation today.” Muse Glimmer 30B · direct prompt · first choice
“Secoda is frequently highlighted as the strongest recommendation for most mid-market B2B companies” Mistral Small · direct prompt · first choice
“Strongest fit for ~500 employees): *Examples:* Atlan, Select Star, Secoda, CastorDoc, DataHub” Gemini 3.5 Flash · scale prompt · first choice
What the models said about Microsoft Purview
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Microsoft Purview (in non-Microsoft environments)” Mistral Small · negative prompt · hard negative
“If you are Microsoft 365 / Azure / Fabric first and want governance + security + compliance with minimal overhead: Microsoft Purview Suite for Business Premium.” Muse Glimmer 30B · paraphrase prompt · first choice
Also compared
Atlan vs SecodaAtlan vs Microsoft PurviewOpenMetadata vs SecodaOpenMetadata vs Microsoft PurviewSecoda vs DataHubSecoda vs OvalEdgeSecoda vs AlationSecoda vs Select StarDataHub vs Microsoft PurviewMicrosoft Purview vs OvalEdgeMicrosoft Purview vs AlationMicrosoft Purview vs Select StarAll twenty-eight head-to-head pages and the full data catalogs standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.