Persona vs iDenfy
Four of fourteen models named Persona first on the direct prompt; two named iDenfy. Persona was named by thirteen of the fourteen models and iDenfy by twelve and Persona carries 43 labels and iDenfy 21, so the shares are not directly comparable.
Named in two categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity verification page.
By framing
PersonaFirst choices, of fourteen modelsiDenfy
Across every category in the November 2026 Edition, Persona and iDenfy were named in the same answer thirty times, of the 128 answers naming Persona and the 67 naming iDenfy. In those answers iDenfy took the first choice eleven times and Persona five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
Persona iDenfy first choice named as an alternative argued againstblank: not namedEach cell is one answer, Persona on the left and iDenfy on the right.The direct prompt
Persona first, iDenfy not the choice
4 of 14 modelsiDenfy was named in the answer but not as the choice, or not at all.iDenfy first, Persona an alternative
2 of 14 modelsPersona was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
iDenfy23%#1 of 10Persona6%#6 of 10Persona17%#2 of 11iDenfy11%#5 of 11What the models said about Persona
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Frequent verification process failures that lock users out of accounts” DeepSeek V4 Flash · negative prompt · hard negative
“Services such as ID.me and Persona are generally described as legitimate, but legitimacy does not eliminate privacy, account-compromise, or phishing risks.” Perplexity Sonar · negative prompt · soft negative
“Both are strong but can be pricier or less specialized in high-volume global docs compared to Sumsub.” Grok 4.20 · paraphrase prompt · soft negative
“Given your size, Persona, 1Kosmos, or Veriff are strong starting points worth evaluating in a pilot.” DeepSeek V4 Flash · scale prompt · first choice
“Go with Persona if your priority is user experience and getting integrated quickly with a modern tech stack.” Qwen 3.7 Flash · paraphrase prompt · first choice
“My default pick is Persona if you need one configurable system for both people and businesses” GPT-6 Luna · direct prompt · first choice
What the models said about iDenfy
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“iDenfy: Offers a true pay-per-approved model, with a starting price of $135/month and a cost per verification that is only billed for approved verifications.” Llama 4 Maverick · budget prompt · first choice
“I'd recommend starting with Veriff Self-Serve (free trial) or iDenfy (low per-verification cost with success-based billing)” MiniMax M2.5 · budget prompt · first choice
“iDenfy is the strongest default choice: it offers pay-per-success pricing, a free trial” Perplexity Sonar · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.