3 categories · Named, not rankedAmazon
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Amazon has 3.
Why models recommend it
No positive label carried a quote.
What gives them pause
“Amazon, Shein, Temu—harvest browsing, purchase history, and location for hyper-targeted ads”Grok 4.20 · Negative question · warning
“CNIL fined Amazon's French division €32 million in 2024 for creating an intrusive employee monitoring system and running video surveillance without consent.”Claude Haiku 4.5 · Negative question · warning
“Amazon famously scrapped its internal AI resume screening tool after discovering it taught itself to penalize resumes containing the word "women's."”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Amazon, over the 7 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 1 | 1 | View → | |
| 1 | 1 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → | |
| 1 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Amazon's own site, not checked by Gane.
- For
- people who work for Amazon
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 7 of the 7 answers that named Amazon and are not a share of its labels.
Domains cited
Twenty-six of the twenty-six domain citations in answers naming Amazon came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.