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Employee giving and volunteering · November 2026 Edition

Millie vs Groundswell

Four of fourteen models named Millie first on the direct prompt; zero named Groundswell. Millie was named by thirteen of the fourteen models and Groundswell by twelve and Millie carries 44 labels and Groundswell 26, so the shares are not directly comparable.

Millie

accepted challenger

Named in one category this edition.

Groundswell

accepted challenger

Named in one category this edition.

First-choice share21%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 12; printed, not drawn.
Labels4426A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Millie reading right to left. Rank and label count are printed, not drawn.Uncommon Giving was named alongside these two in nine of the fourteen direct answers. Uncommon Giving vs Millie · Uncommon Giving vs Groundswell · Millie vs Selflessly

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee giving and volunteering page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MillieFirst choices, of fourteen modelsGroundswell
Direct40
Paraphrase50
Comparative00
Budget-constrained301 against Groundswell
Scale-constrained02
Negative012 against Millie · 2 against Groundswell
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Millie and Groundswell were named in the same answer fifty-four times, of the 108 answers naming Millie and the 88 naming Groundswell. In those answers Groundswell took the first choice two times and Millie thirteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Millie and Groundswell stood in it.
ModelDirectMIParaphraseMIComparativeMIBudget-constrainedMIScale-constrainedMINegativeMI
Claude Haiku 4.5MIMIMIMI
GPT-5.4 miniMIMI
Gemini 3.5 FlashMIMIMI
Perplexity SonarMIMIMIMI
Grok 4.20MIMIMI
Mistral SmallMIMIMIMI
DeepSeek V4 FlashMIMIMI
Llama 4 Maverick
Qwen 3.7 FlashMIMI
Kimi K2MIMIMI
GLM 4.7 FlashXMIMI
MiniMax M2.5MIMI
GPT-6 LunaMIMIMIMIMI
Muse Glimmer 30BMIMI
MI Millie GroundswellMI first choiceMI named as an alternativeMI argued againstblank: not namedEach cell is one answer, Millie on the left and Groundswell on the right.

The direct prompt

The plain question, one answer per model, grouped by where Millie and Groundswell stood in it.

Millie first, Groundswell an alternative

4 of 14 modelsGroundswell was named in the answer but not as the choice, or not at all.
Perplexity SonarMillie alternatives: Deed, Groundswell, Selflessly
Grok 4.20Millie alternatives: Groundswell, Selflessly
Kimi K2Millie, Uncommon Giving alternatives: Groundswell
GPT-6 LunaMillie alternatives: Benevity Enterprise Impact Platform, Blackbaud YourCause, Goodera

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Bright Funds alternatives: Groundswell, Millie, Uncommon Giving
GPT-5.4 miniBenevity Enterprise Impact Platform alternatives: Groundswell, Millie
Gemini 3.5 FlashDeed alternatives: Alaya, Bright Funds, Groundswell, Percent Pledge
Mistral SmallUncommon Giving alternatives: Field Day, Millie, OnHand, Percent Pledge
DeepSeek V4 FlashUncommon Giving alternatives: Groundswell
Qwen 3.7 FlashUncommon Giving alternatives: Millie, Percent Pledge
MiniMax M2.5Percent Pledge alternatives: Millie, Uncommon Giving

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickPercent Pledge, Selflessly, Uncommon Giving
GLM 4.7 FlashXUncommon Giving alternatives: Benevity Enterprise Impact Platform, Field Day
Muse Glimmer 30BUncommon Giving alternatives: Benevity Enterprise Impact Platform, YourCause CSRconnect

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Millie leads by sixteen points.
Millie21%#1 of 11
Groundswell5%#5 of 11
The full small business standing →
Mid-marketThe figures above
Millie leads by seventeen points.
Millie21%#2 of 12
Groundswell3%#6 of 12
The full mid-market standing →
Enterprise
The order flips: Groundswell leads at enterprise.
Groundswell6%#3 of 10
Millie0%#9 of 10
The full enterprise standing →

What the models said about Millie

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“These may be unsuitable where native nonprofit-CRM integration or federated/community-campaign support is essential” Perplexity Sonar · negative prompt · soft negative
“Groundswell and Millie — ask what screening they use now.” GPT-6 Luna · negative prompt · soft negative
“Millie supports donation matching programs at any budget level with customizable match ratios and caps” Claude Haiku 4.5 · budget prompt · first choice
“Uncommon Giving and Millie are the top recommendations for companies with limited budgets” Mistral Small · budget prompt · first choice
“the strongest default recommendation is Millie (formerly Groundswell)” Perplexity Sonar · paraphrase prompt · first choice

What the models said about Groundswell

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“These may be unsuitable where native nonprofit-CRM integration or federated/community-campaign support is essential” Perplexity Sonar · negative prompt · soft negative
“starts at $12,500/year, so it's less likely to fit a tight budget” GPT-6 Luna · budget prompt · soft negative
“Groundswell and Millie — ask what screening they use now.” GPT-6 Luna · negative prompt · soft negative
“Smart, lightweight platforms (Uncommon Giving, Groundswell, momoGood) may outperform the more heavyweight enterprise options” DeepSeek V4 Flash · scale prompt · first choice
“lean toward modern, high-agility CSR tools (such as *Deed*, *Groundswell*, *Percent Pledge*, or *Uncommon Giving*)” Gemini 3.5 Flash · negative prompt · first choice
“Platforms like YourCause and Groundswell specifically target 500-1,000 employee companies” Kimi K2 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.