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Employee engagement surveys · November 2026 Edition
Culture Amp vs Google Forms
Four of fourteen models named Culture Amp first on the direct prompt; zero named Google Forms. Culture Amp was named by fourteen of the fourteen models and Google Forms by nine and Culture Amp carries 48 labels and Google Forms 10, so the shares are not directly comparable.
Named in nine categories this edition.
Named in eight categories this edition.
First-choice share22%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 10; printed, not drawn.
Labels4810A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Culture Amp reading right to left. Rank and label count are printed, not drawn.15Five Engage was named alongside these two in twelve of the fourteen direct answers. 15Five Engage vs Culture Amp · 15Five Engage vs Google Forms · Culture Amp vs Workleap Officevibe
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the employee engagement surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Culture AmpFirst choices, of fourteen modelsGoogle Forms
Direct405 against Culture Amp
Paraphrase502 against Culture Amp
Comparative20
Budget-constrained013 against Culture Amp · 2 against Google Forms
Scale-constrained301 against Culture Amp · 1 against Google Forms
Negative101 against Culture Amp
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Culture Amp and Google Forms stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Culture Amp Google Forms first choice named as an alternative argued againstblank: not namedEach cell is one answer, Culture Amp on the left and Google Forms on the right.The direct prompt
The plain question, one answer per model, grouped by where Culture Amp and Google Forms stood in it.
Culture Amp first, Google Forms not the choice
4 of 14 modelsGoogle Forms was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Culture Amp alternatives: 15Five Engage, Lattice Engagement, Quantum Workplace, WorkTango
GPT-5.4 miniCulture Amp alternatives: Betterworks, Lattice Engagement, Workvivo
Perplexity SonarCulture Amp alternatives: 15Five Engage, Lattice Engagement, Workleap Officevibe
GPT-6 LunaCulture Amp alternatives: 15Five Engage, Lattice Engagement, Workleap Officevibe
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashLattice Engagement alternatives: 15Five Engage, Culture Amp, Leapsome, Workleap Officevibe
Qwen 3.7 Flash15Five Engage alternatives: Culture Amp, Lattice Engagement, Leapsome
MiniMax M2.515Five Engage alternatives: Culture Amp, Leapsome, Workleap Officevibe
Muse Glimmer 30B15Five Engage alternatives: Culture Amp, Leapsome, ThriveSparrow Engage, Workleap Officevibe
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Grok 4.2015Five Engage alternatives: Leapsome, Workleap Officevibe
Mistral Small15Five Engage, Leapsome, Workleap Officevibe alternatives: Lattice Engagement
DeepSeek V4 Flash15Five Engage alternatives: Leapsome, Workleap Officevibe
Llama 4 Maverickno first choice
Kimi K215Five Engage alternatives: Leapsome
GLM 4.7 FlashX15Five Engage alternatives: Leapsome, Workleap Officevibe
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Culture Amp leads by two points.
Culture Amp4%#6 of 11Google Forms2%#8 of 11Mid-marketThe figures above
Culture Amp leads by twenty points.
Culture Amp22%#2 of 10Google Forms2%#7 of 10Enterprise
Google Forms is not named for this buyer.
Culture Amp40%#1 of 7Google Forms—not namedWhat the models said about Culture Amp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid for Tight Budgets: ... Culture Amp” Grok 4.20 · budget prompt · hard negative
“Vendors that hide pricing — Platforms like CultureAmp and others require you to contact sales, with minimum annual spends around $4,500+ and 12-month minimum contracts” DeepSeek V4 Flash · negative prompt · soft negative
“Culture Amp (Best for Benchmarking and Insights) ... Advanced survey technology that compares your results against an industry-specific database” Qwen 3.7 Flash · comparative prompt · first choice
“Platforms like Culture Amp and Qualtrics offer scientifically tested question sets... (This is where Culture Amp and Qualtrics are strongest.)” DeepSeek V4 Flash · scale prompt · first choice
What the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Google Forms (Best Overall for Truly Limited Budgets – Free)” Grok 4.20 · budget prompt · first choice
“Google Forms publishes no cap on questions or responses and will collect an employee satisfaction survey perfectly well” Muse Glimmer 30B · budget prompt · alternative
Also compared
15Five Engage vs Culture Amp15Five Engage vs Google FormsCulture Amp vs Workleap OfficevibeCulture Amp vs Lattice EngagementCulture Amp vs LeapsomeCulture Amp vs ThriveSparrow EngageWorkleap Officevibe vs Google FormsLattice Engagement vs Google FormsLeapsome vs Google FormsThriveSparrow Engage vs Google FormsAll twenty-one head-to-head pages and the full employee engagement surv standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.