Index › GTM › Products › Upwork · November 2026 Edition
Data enrichment · Named, not ranked

Upwork

Upwork is a freelance marketplace where businesses hire freelancers and professionals find work · upwork.com ↗

–Too few to rank
1/14Models named it
0First choices
3Warnings
November 2026 Edition · all company sizes counted.
Ranked inData enrichment #77 mid-market
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Upwork has 1.

Why models recommend it

No positive label carried a quote.

What gives them pause

“Freelance List Brokers (Fiverr, Upwork) ... Completely avoid unverified, static bulk lists.”Gemini 3.5 Flash · Negative question · warning

Also on the shortlist

The products named in the same answers as Upwork, over the 3 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Upwork's own site, not checked by Gane.

For
businesses and professionals worldwide
Price stated
Posting jobs is always free; Basic includes Marketplace access, Talent profiles, Hiring tools, Project workspace, and Protected payments; Business Plus includes Everything in Basic, plus Curated shortlists, Expert-Vetted talent, Team workspace, Centralized billing, and Priority support.
Free plan or trial
Get started for free
Customers named
Züs, Datajoi, Lighthouse, Liquid Screen Design, Promly, Omic
Headquarters
Palo Alto, United States
Founded
2015
Visit upwork.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Upwork came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 2 of the 3 answers that named Upwork and are not a share of its labels.

By model

How each model answered on Upwork across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000