6 categories · RankedSupermetrics
Supermetrics is a marketing data tool that pulls data from advertising platforms and loads it into warehouses such as Snowflake, BigQuery and Redshift · supermetrics.com ↗
Gane, the publisher, sells software in AI marketing agents and Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“If you prefer to keep the execution in native platforms (Google/Meta) but need a robust tool for Reporting and Consolidation.”Qwen 3.7 Flash · Scale-constrained question · alternative
“Essential if you spend heavily across long-tail advertising channels”Gemini 3.5 Flash · Scale-constrained question · alternative
“Recommendation: Supermetrics + PowerBI (or Tableau/Looker Studio)”Qwen 3.7 Flash · Paraphrase question · alternative
What gives them pause
“Trustpilot reviews repeatedly cite high pricing, auto-renew contracts with 60-day cancellation windows and no renewal reminders, and slow/unfair support”Muse Glimmer 30B · Negative question · warning
“the company has significant contract and customer service problems... Trustpilot rating is approximately 1.5/5”DeepSeek V4 Flash · Negative question · warning
“Supermetrics or Funnel — these are convenient for reporting, but their warehouse-loading tiers are pricey”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Supermetrics, over the 37 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 19 | 4 | View → | |
| 18 | 16 | View → | |
| 18 | 14 | View → | |
| 18 | 4 | View → | |
| 15 | 1 | View → | |
| 13 | 0 | View → | |
| 12 | 1 | View → | |
| 11 | 0 | View → | |
| 10 | 1 | View → | |
| 9 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Supermetrics's own site, not checked by Gane.
- For
- agencies and brands
- Price stated
- Starter from $55 USD per month, billed monthly, or $44 USD per month, billed yearly; Growth from $222 USD per month, billed monthly, or $177 USD per month, billed yearly; Enterprise: Get a Quote
- Starting price
- 55
- Free plan or trial
- Try for free
- Certifications
- SOC 2 Type II, ISO 27001, GDPR, CCPA
- Customers named
- Accenture, Dentsu, Flying Tiger, Sleeping Giant Media, Mindgruve, FIFCO, Warner Bros., Levi's
- Headquarters
- Helsinki, Ireland
- Founded
- 2013
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 31 of the 37 answers that named Supermetrics and are not a share of its labels.
Domains cited
Eighty-three of the ninety-three domain citations in answers naming Supermetrics came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 4 | 0 | 6 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 346 | 20 | 2026-09-22 | ||
| Case study | 88 | 3 | 2026-09-11 | ||
| Podcast or video | 86 | 0 | 2025-03-13 | ||
| Report or ebook | 56 | 0 | 2025-07-03 | ||
| Conference or event | 52 | undated | |||
| Webinar or virtual event | 51 | 4 | 2026-08-28 | ||
| Comparison | 38 | 5 | 2026-09-18 | ||
| Glossary or explainer | 6 | 2 | 2026-08-31 |
Most recent
- 2026-09-22Connect claude chatgpt marketing data blog
- 2026-09-18Supermetrics vs power my analytics comparison
- 2026-09-16Marketing dashboard software blog
- 2026-09-16Ai marketing dashboard blog
- 2026-09-15Ai powered marketing reporting in house teams blog
- 2026-09-14September 2026 updates blog
How it is countedHide how it is counted
Every page supermetrics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.