Retail, proximity and IoT marketing · Named, not rankedPurple
Purple is a WiFi-based product for venue analytics and proximity marketing, including guest WiFi marketing through captive portals · purple.ai ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Purple has 6.
Why models recommend it
“Choose Purple/Flame if you own physical venues and want to maximize your WiFi infrastructure for marketing and analytics”Kimi K2 · Comparative question · first choice
“Look at established players like Google (Nearby Messages/Beacon API), Purple, or Braze/Insider”Grok 4.20 · Negative question · alternative
“WiFi-based proximity at events/trade shows”Kimi K2 · Direct question · alternative
“Strong Alternative: Purple”Kimi K2 · Paraphrase question · alternative
What gives them pause
“Avoid: High-end platforms like SAP Emarsys, Purple”Grok 4.20 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Purple, over the 13 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 9 | 2 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 2 | View → | |
| 4 | 0 | View → | |
| 3 | 1 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Purple's own site, not checked by Gane.
- For
- Venues; hospitality, retail, stadiums, healthcare, transport hubs, local government, student accommodation and multi-tenant residential buildings
- Price stated
- Connect is free.
- Starting price
- free
- Free plan or trial
- Connect is free.
- Certifications
- ISO 27001, GDPR, CCPA
- Hosting
- Worldwide, বিশ্বব্যাপী
- Customers named
- Stonegate Pub Company, Pizza Express, PizzaExpress UAE, The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust, St George’s Healthcare NHS Trust, Croydon Health Services NHS Trust, Avanti West Coast, C2C Rail
- Headquarters
- United Kingdom
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 13 of the 13 answers that named Purple and are not a share of its labels.
Domains cited
Fifty-two of the fifty-eight domain citations in answers naming Purple came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 954 | 4 | 2026-08-13 | Email verification | |
| Blog | 751 | 27 | 2026-09-28 | CRM | |
| Case study | 71 | 24 | 2026-09-07 | ||
| Glossary or explainer | 64 | 10 | 2026-09-19 | ||
| Comparison | 58 | 24 | 2026-09-14 | ||
| Template or tool | 20 | undated | |||
| Conference or event | 4 | 0 | 2026-04-27 | ||
| Webinar or virtual event | 2 | 0 | 2026-05-18 |
Most recent
- 2026-09-28Retail wifi marketing blog
- 2026-09-27Hotel wifi security blog
- 2026-09-26Revocation list certificate blog
- 2026-09-25Guest wifi setup blog
- 2026-09-24Rogue access point detection blog
- 2026-09-23How to prioritize network traffic blog
How it is countedHide how it is counted
Every page purple.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.