Neustar
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“Identity + fraud prevention; unified digital/offline identity”Kimi K2 · Comparative question · alternative
What gives them pause
“three major Data Aggregators (D&B, Localeze, and Neustar/Infogroup) held a monopoly... notorious for being frustrating”Qwen 3.7 Flash · Negative question · warning
“repeatedly named in buyer complaints around privacy and consent”Muse Glimmer 30B · Negative question · warning
“Neustar (now part of TransUnion—watch for data broker ties)”Grok 4.20 · Negative question · warning
“putting them out of reach for companies with tight budgets”Gemini 3.5 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Neustar, over the 32 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 19 | 7 | View → | |
| 12 | 0 | View → | |
| 11 | 0 | View → | |
| 9 | 0 | View → | |
| 9 | 0 | View → | |
| 9 | 0 | View → | |
| 7 | 2 | View → | |
| 7 | 0 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 23 of the 32 answers that named Neustar and are not a share of its labels.
Domains cited
No domain is on file for Neustar, so its own site is not marked. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |