2 categories · RankedHubSpot Breeze
HubSpot Breeze is HubSpot's AI offering, which includes AI agents for marketing and conversational chatbots for customer support · hubspot.com ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at mid-market, contested with ChatGPT. Ranked 6 of 140 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Kite has 15%.
Ranked first, contested: ChatGPT has 8%. 10 of 14 models made it the first choice when asked directly.
Salesforce Agentforce Marketing is first at 43%.
Why models recommend it
“HubSpot Breeze is recommended for mid-market B2B teams (25-200 employees) already on HubSpot who want agent capabilities without adding new vendors”Claude Haiku 4.5 · Direct question · first choice
“Choose HubSpot Breeze if the business already uses HubSpot and wants CRM-connected inbound, content, prospecting, and support automation.”Perplexity Sonar · Comparative question · first choice
“My default pick: HubSpot Breeze—specifically its campaign agent in Marketing Studio—if your company already uses HubSpot.”GPT-6 Luna · Direct question · first choice
“HubSpot Breeze is widely considered the best overall AI marketing agent for a mid-market B2B company.”Qwen 3.7 Flash · Direct question · first choice
What gives them pause
“This is one of the most frequently criticized AI marketing agents right now... Verdict: Use with extreme caution”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as HubSpot Breeze, over the 105 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 71 | 8 | Compare → | |
| 43 | 13 | View → | |
| 32 | 2 | View → | |
| 17 | 8 | View → | |
| 17 | 0 | View → | |
| 14 | 0 | View → | |
| 14 | 0 | View → | |
| 12 | 4 | View → | |
| 11 | 0 | View → | |
| 10 | 1 | View → |
What the models named instead of HubSpot Breeze →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on HubSpot Breeze's own site, not checked by Gane.
- For
- Students
- Price stated
- Agent Hub is included in all Starter, Professional, and Enterprise editions. Many AI features and agents run on HubSpot Credits. Credits give you the flexibility to pay for what you use.
- Free plan or trial
- Create free account
- Certifications
- SOC 2 Type II
- Customers named
- Ignite Reading, Concierge Wealth Management, New Breed
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management and 79 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 104 of the 105 answers that named HubSpot Breeze and are not a share of its labels.
Domains cited
156 of the 205 domain citations in answers naming HubSpot Breeze came from a third party's page. Thirty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 1 | 0 | 5 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 3 | 1 | 0 | 0 | 4 |
| Grok 4.20 | 2 | 1 | 2 | 0 | 5 |
| Mistral Small | 1 | 2 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 1 | 4 |
| Llama 4 Maverick | 1 | 1 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 0 | 4 |
| Kimi K2 | 2 | 1 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |