Experimentation and personalization · RankedGoogle Optimize
Google Optimize is an experimentation and personalization tool from Google for running A/B tests and other experiments · google.com ↗
Why models recommend it
No positive label carried a quote.
What gives them pause
“Why avoid: Google discontinued the product entirely. If you're still using it, you're running on unsupported infrastructure.”Kimi K2 · Negative question · warning
“Google Optimize / Optimize 360: avoid for new work. Google discontinued both on September 30, 2023”GPT-6 Luna · Negative question · warning
“Officially discontinued as of September 2023 - If you're still using it, migrate immediately”MiniMax M2.5 · Negative question · warning
“Avoid pure consumer-focused tools like Google Optimize (discontinued anyway)”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Google Optimize, over the 31 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 25 | 7 | View → | |
| 25 | 1 | View → | |
| 24 | 5 | View → | |
| 18 | 0 | View → | |
| 15 | 7 | View → | |
| 15 | 1 | View → | |
| 11 | 2 | View → | |
| 11 | 0 | View → | |
| 9 | 0 | View → | |
| 7 | 1 | View → |
What the models named instead of Google Optimize →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Optimize's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 23 of the 31 answers that named Google Optimize and are not a share of its labels.
Domains cited
Sixty-one of the sixty-eight domain citations in answers naming Google Optimize came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 2 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |