3 categories · Named, not rankedFunnel
Funnel is a marketing data platform that collects data from more than 600 integrations and serves as the data foundation for reporting, measurement, and AI tools · funnel.io ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Funnel has 7.
Why models recommend it
“Funnel Measure or Recast (for MMM) are the best all-around choices”Mistral Small · Direct question · first choice
“Consider Funnel if: Your primary need is marketing mix modeling with data engineering capabilities.”GLM 4.7 FlashX · Direct question · alternative
“Hightouch (if SQL team exists) or Funnel for marketing-first pipelines”DeepSeek V4 Flash · Negative question · alternative
What gives them pause
“Supermetrics or Funnel — these are convenient for reporting, but their warehouse-loading tiers are pricey”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Funnel, over the 19 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 8 | 1 | View → | |
| 8 | 0 | View → | |
| 7 | 6 | View → | |
| 6 | 5 | View → | |
| 6 | 1 | View → | |
| 5 | 1 | View → | |
| 5 | 1 | View → | |
| 5 | 0 | View → | |
| 4 | 2 | View → | |
| 4 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Funnel's own site, not checked by Gane.
- For
- marketing and data teams; marketers; data teams; agencies
- Price stated
- Starts from$300/ month, billed annually; Starts from$600/ month, billed annually; Custom; $2,250/month, billed annually; Custom pricing
- Starting price
- 300
- Integrations
- 600
- Certifications
- ISO 27001
- Hosting
- EU Data Center
- Customers named
- Power Digital
- Headquarters
- Stockholm, Sweden
- Founded
- 2014
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 15 of the 19 answers that named Funnel and are not a share of its labels.
Domains cited
Thirty-nine of the forty-eight domain citations in answers naming Funnel came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 497 | 6 | 2026-08-12 | ||
| Comparison | 45 | 7 | 2026-09-16 | ||
| Case study | 43 | 0 | 2023-03-03 | ||
| Report or ebook | 37 | undated | |||
| Glossary or explainer | 26 | 1 | 2026-07-22 | ||
| Template or tool | 24 | 0 | 2023-11-30 | ||
| Webinar or virtual event | 17 | undated | |||
| News or press | 5 | undated | |||
| Conference or event | 2 | 0 | 2023-12-20 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-16Datorama alternatives comparison
- 2026-08-18Sellforte vs funnel comparison
- 2026-08-12Marketing data pipeline blog
- 2026-08-10Marketing data connectors blog
- 2026-08-04Sellforte alternatives comparison
- 2026-08-03Windsor ai alternatives comparison
How it is countedHide how it is counted
Every page funnel.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.