3 categories · Named, not rankedEpsilon
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Epsilon has 7.
Why models recommend it
“Proprietary data assets; strong in loyalty programs | Retail, CPG brands”Kimi K2 · Comparative question · alternative
What gives them pause
“These have data brokerage roots, so extra vigilance on privacy histories”Grok 4.20 · Negative question · warning
“repeatedly named in buyer complaints around privacy and consent”Muse Glimmer 30B · Negative question · warning
“These are enterprise-grade but expensive to exit.”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Epsilon, over the 15 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 6 | 2 | View → | |
| 6 | 0 | View → | |
| 4 | 1 | View → | |
| 4 | 1 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Epsilon's own site, not checked by Gane.
- For
- brands
- Customers named
- Homes & Villas by Marriott Bonvoy, AutoZone, Publicis Groupe, Chuck E. Cheese, Walgreens, Marriott International, McDonald's, Currys
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 14 of the 15 answers that named Epsilon and are not a share of its labels.
Domains cited
Forty-four of the forty-seven domain citations in answers naming Epsilon came from a third party's page. Three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,465 | 46 | 2026-09-25 | Identity, CDP | |
| Case study | 337 | undated | |||
| News or press | 170 | 4 | 2026-09-22 | Identity, CDP | |
| Webinar or virtual event | 28 | 1 | 2026-08-28 | Ecommerce marketing, CDP | |
| Glossary or explainer | 23 | 5 | 2026-09-10 | Identity, Video ads | |
| Report or ebook | 20 | 0 | 2026-06-03 | CDP | |
| Podcast or video | 20 | undated | |||
| Comparison | 18 | 1 | 2026-09-10 | ||
| Conference or event | 5 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-25How does a data clean room work blog
- 2026-09-22How to improve customer loyalty when discounts stop working blog
- 2026-09-22Epsilon announces three executive appointments to accelerate its next era of growth news or press
- 2026-09-22Pressroom news or press
- 2026-09-17Confused epsilon launch commerce media across tv audio web news or press
- 2026-09-17Pressroom news or press
How it is countedHide how it is counted
Every page epsilon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.