Index › GTM › Sales › Value selling › Minoa vs The ROI Shop
Value selling tools · November 2026 Edition

Minoa vs The ROI Shop

Two of fourteen models named Minoa first on the direct prompt; zero named The ROI Shop. Minoa was named by eight of the fourteen models and The ROI Shop by eleven and Minoa carries 21 labels and The ROI Shop 16, so the shares are not directly comparable.

Minoa

accepted challenger

Named in one category this edition.

The ROI Shop

accepted challenger

Named in one category this edition.

First-choice share12%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 13; printed, not drawn.
Labels2116A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Minoa reading right to left. Rank and label count are printed, not drawn.ValueCore was named alongside these two in eight of the fourteen direct answers. ValueCore vs Minoa · ValueCore vs The ROI Shop · Minoa vs ValueNavigator

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the value selling tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MinoaFirst choices, of fourteen modelsThe ROI Shop
Direct201 against Minoa
Paraphrase33
Comparative002 against The ROI Shop
Budget-constrained111 against Minoa
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Minoa and The ROI Shop were named in the same answer twenty-two times, of the 42 answers naming Minoa and the 47 naming The ROI Shop. In those answers The ROI Shop took the first choice five times and Minoa three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Minoa and The ROI Shop stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Minoa The ROI Shop first choice named as an alternative argued againstblank: not namedEach cell is one answer, Minoa on the left and The ROI Shop on the right.

The direct prompt

The plain question, one answer per model, grouped by where Minoa and The ROI Shop stood in it.

Minoa first, The ROI Shop an alternative

2 of 14 modelsThe ROI Shop was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashMinoa alternatives: Mediafly, Shark Finesse, The ROI Shop, ValueCore
Muse Glimmer 30BMinoa alternatives: Ecosystems, The ROI Shop, ValueCore

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20ValueCore alternatives: DecisionLink, Ecosystems, Mediafly Value, Minoa, Zebrafi
GLM 4.7 FlashXValueCore alternatives: Cuvama, DealHub, HubSpot Sales Hub, Minoa, Symbe, ValueVisualizer

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 minino first choice
Perplexity SonarValueCore alternatives: Consensus, Cuvama, HubSpot Sales Hub
Mistral SmallValueCore alternatives: Consensus, Mediafly
DeepSeek V4 FlashValueCore alternatives: Symbe
Llama 4 MaverickValueCore
Qwen 3.7 FlashWinWin Solutions alternatives: Outmatch, PandaDoc, Proposify, Seismic
Kimi K2Mediafly Value, Zebrafi alternatives: Cuvama
MiniMax M2.5Ecosystems, ValueSelling Framework alternatives: HubSpot Sales Hub, ValueNavigator, Zebrafi
GPT-6 LunaZoho CRM alternatives: HubSpot Sales Hub

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
The ROI Shop leads by nine points.
The ROI Shop11%#4 of 13
Minoa2%#– of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Minoa leads at mid-market.
Minoa12%#2 of 13
The ROI Shop8%#3 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Minoa2%#8 of 13
The ROI Shop2%#6 of 13
The full enterprise standing →

What the models said about Minoa

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Minoa | $9,600+/year | Too costly for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“Newer player—evaluate maturity for your specific use case” Kimi K2 · direct prompt · soft negative
“For rep-assisted enterprise/mid-market business cases: Look into Minoa or The ROI Shop.” Gemini 3.5 Flash · budget prompt · first choice
“Best Overall for Sales-Led Mid-Market Deals: Minoa or The ROI Shop” Gemini 3.5 Flash · paraphrase prompt · first choice
“Minoa is the AI-recommended first choice for mid-market” Muse Glimmer 30B · direct prompt · first choice

What the models said about The ROI Shop

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“faster to deploy but with less governance and limited post-sale functionality” Perplexity Sonar · comparative prompt · soft negative
“A narrower fit if you don't need a full value-selling workflow.” GPT-6 Luna · comparative prompt · soft negative
“If you want reps to own ROI creation with light oversight: The ROI Shop / ValueNavigator — strong governance with field usability.” Muse Glimmer 30B · paraphrase prompt · first choice
“Best Overall for Sales-Led Mid-Market Deals: Minoa or The ROI Shop” Gemini 3.5 Flash · paraphrase prompt · first choice
“The ROI Shop would be the strongest default recommendation” Perplexity Sonar · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.