Sales dialers and calling · November 2026 Edition
Close vs Nooks
Two of fourteen models named Close first on the direct prompt; one named Nooks. Close was named by twelve of the fourteen models and Nooks by ten and both carry 24 labels, so the shares below are directly comparable.
Named in seven categories this edition.
Named in two categories this edition.
First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 11; printed, not drawn.
Labels2424Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Close reading right to left. Rank and label count are printed, not drawn.CloudTalk was named alongside these two in eight of the fourteen direct answers. CloudTalk vs Close · CloudTalk vs Nooks · Orum vs Close
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales dialers and calling page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CloseFirst choices, of fourteen modelsNooks
Direct211 against Close · 2 against Nooks
Paraphrase001 against Nooks
Comparative33
Budget-constrained001 against Nooks
Scale-constrained10
Negative001 against Nooks
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Close and Nooks stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B |
Close Nooks first choice named as an alternative argued againstblank: not namedEach cell is one answer, Close on the left and Nooks on the right.The direct prompt
The plain question, one answer per model, grouped by where Close and Nooks stood in it.
Close first, Nooks not the choice
2 of 14 modelsNooks was named in the answer but not as the choice, or not at all.Mistral SmallClose alternatives: Aircall, CloudTalk, Kixie PowerCall
Qwen 3.7 FlashClose alternatives: Aircall, Kixie PowerCall, Koncert
Nooks first, Close not the choice
1 of 14 modelsClose was named in the answer but not as the choice, or not at all.GPT-5.4 miniNooks, Orum alternatives: Salesloft Dialer
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashOrum alternatives: Aloware, Dialpad, Kixie PowerCall, Nooks, PhoneBurner
Perplexity SonarCloudTalk alternatives: Fastcall, HubSpot Call Tracker, JustCall, Nooks, Orum, PhoneBurner, SmartDialer
Grok 4.20Kixie PowerCall alternatives: CallHippo, Close
DeepSeek V4 FlashKixie PowerCall alternatives: Close, CloudTalk, FreJun, JustCall
Kimi K2Orum alternatives: Close, CloudTalk, JustCall, Koncert
GLM 4.7 FlashXKixie PowerCall alternatives: Aloware, CallHippo, Close, CloudTalk, JustCall, Revenue.io
MiniMax M2.5CallHippo, Kixie PowerCall alternatives: Close, CloudTalk, Nooks AI
GPT-6 LunaOrum alternatives: Nooks, Salesloft Dialer
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Aloware Power Dialer alternatives: Aircall, CloudTalk, JustCall, Salesfinity
Llama 4 Maverickno first choice
Muse Glimmer 30BCloudTalk alternatives: Aloware Power Dialer, JustCall, Nooks AI
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
The order flips: Nooks leads at enterprise.
Nooks2%#7 of 16Close0%#– of 16What the models said about Close
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“it's usually less "enterprise mid-market" than Orum/Nooks/Salesloft” GPT-5.4 mini · direct prompt · soft negative
“Best Built-in CRM Dialer Close – The dialer is the core product, fully integrated into their CRM” GLM 4.7 FlashX · comparative prompt · first choice
“Close is often the top recommendation. It is a native CRM with a powerful built-in power dialer.” Qwen 3.7 Flash · direct prompt · first choice
“Close: Strong for SMB/mid-market, excellent CRM-native experience, power/parallel modes.” Grok 4.20 · scale prompt · first choice
What the models said about Nooks
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid high-minimum tools like Orum or Nooks (~$250-400+/user) if budget-constrained.” Grok 4.20 · budget prompt · hard negative
“Multi-line/parallel dialing (Nooks, Orum) is only worth it if you're running high-volume SDR blitzes and can justify enterprise-tier pricing” DeepSeek V4 Flash · direct prompt · soft negative
“Consider these for very high-volume prospecting ... justify substantially higher pricing” Perplexity Sonar · paraphrase prompt · soft negative
“Choose an AI Parallel Dialer (Orum/Nooks) if you have a high volume of unverified cold leads” Gemini 3.5 Flash · comparative prompt · first choice
“Best for high-volume outbound SDR teams: Nooks or Orum.” GPT-5.4 mini · comparative prompt · first choice
“the best sales dialer is usually Orum or Nooks” GPT-5.4 mini · direct prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.