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Ecommerce platforms · November 2026 Edition

Big Cartel vs Wix

Zero of fourteen models named Big Cartel first on the direct prompt; zero named Wix. Big Cartel was named by nine of the fourteen models and Wix by twelve and Big Cartel carries 10 labels and Wix 24, so the shares are not directly comparable.

Big Cartel

accepted challenger

founded 2005. Named in two categories this edition.

Wix

criticized challenger

By Wix.com, Tel Aviv, United States, founded 2006. Named in six categories this edition.

First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%38%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 13; printed, not drawn.
Labels1024A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Big Cartel reading right to left. Rank and label count are printed, not drawn.BigCommerce B2B Edition was named alongside these two in fourteen of the fourteen direct answers. BigCommerce B2B Edition vs Big Cartel · BigCommerce B2B Edition vs Wix · Shopify vs Big Cartel

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Big CartelFirst choices, of fourteen modelsWix
Direct00
Paraphrase00
Comparative001 against Wix
Budget-constrained21
Scale-constrained00
Negative001 against Big Cartel · 8 against Wix
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Big Cartel and Wix stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Big Cartel Wix first choice named as an alternative argued againstblank: not namedEach cell is one answer, Big Cartel on the left and Wix on the right.

The direct prompt

The plain question, one answer per model, grouped by where Big Cartel and Wix stood in it.

Neither was named

14 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Shopify alternatives: BigCommerce B2B Edition, NetSuite Commerce, SAP Commerce Cloud
GPT-5.4 miniBigCommerce B2B Edition alternatives: Adobe Commerce, Salesforce B2B Commerce, Shopify, Spryker, commercetools
Gemini 3.5 FlashBigCommerce B2B Edition alternatives: OroCommerce, Sana Commerce, Shopify
Perplexity SonarBigCommerce B2B Edition alternatives: OroCommerce, SAP Commerce Cloud, Salesforce B2B Commerce, Shopify
Grok 4.20BigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
Mistral SmallBigCommerce B2B Edition alternatives: OroCommerce, Shopify
DeepSeek V4 FlashBigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
Llama 4 MaverickBigCommerce B2B Edition
Qwen 3.7 FlashAdobe Commerce alternatives: BigCommerce B2B Edition, Shopify
Kimi K2BigCommerce B2B Edition alternatives: Adobe Commerce, Shopify
GLM 4.7 FlashXBigCommerce B2B Edition alternatives: Shopify
MiniMax M2.5BigCommerce B2B Edition alternatives: OroCommerce
GPT-6 LunaBigCommerce B2B Edition alternatives: Adobe Commerce, Shopify, commercetools
Muse Glimmer 30BBigCommerce B2B Edition alternatives: OroCommerce, Sana Commerce, Shopify, Shopify B2B, Virto Commerce

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Big Cartel0%#– of 8
Wix0%#7 of 8
The full small business standing →
Mid-marketThe figures above
Big Cartel leads by two points.
Big Cartel3%#4 of 13
Wix2%#6 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Big Cartel0%#– of 11
Wix0%#– of 11
The full enterprise standing →

What the models said about Big Cartel

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“It's not recommended for businesses planning to grow significantly.” Mistral Small · negative prompt · hard negative
“Start with Freewebstore or Big Cartel Gold.” GLM 4.7 FlashX · budget prompt · first choice
“Start with Big Cartel (free for small stores)” MiniMax M2.5 · budget prompt · first choice
“Best free/open-source option: Big Cartel or OpenCart for very small stores, but they're more limited” GPT-5.4 mini · budget prompt · alternative

What the models said about Wix

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“If you want the absolute lowest cost, start with 10Web or Wix.” Mistral Small · budget prompt · first choice
“Wix Studio works well for design-driven brands that prioritize visual experience over operational complexity” Claude Haiku 4.5 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.