Index › GTM › Marketing › Proximity › Radar vs GroundTruth
Retail, proximity and IoT marketing · November 2026 Edition

Radar vs GroundTruth

Two of fourteen models named Radar first on the direct prompt; one named GroundTruth. Radar was named by twelve of the fourteen models and GroundTruth by nine and Radar carries 31 labels and GroundTruth 15, so the shares are not directly comparable.

Radar

accepted challenger

New York City, United States, founded 2016. Named in two categories this edition.

GroundTruth

accepted challenger

Named in one category this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels3115A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Radar reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity vs Radar · Foursquare Proximity vs GroundTruth · Uniqode vs Radar

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
RadarFirst choices, of fourteen modelsGroundTruth
Direct21
Paraphrase00
Comparative40
Budget-constrained01
Scale-constrained00
Negative201 against Radar · 1 against GroundTruth
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Radar and GroundTruth were named in the same answer forty-three times, of the 120 answers naming Radar and the 55 naming GroundTruth. In those answers GroundTruth took the first choice three times and Radar nineteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Radar and GroundTruth stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Radar GroundTruth first choice named as an alternative argued againstblank: not namedEach cell is one answer, Radar on the left and GroundTruth on the right.

The direct prompt

The plain question, one answer per model, grouped by where Radar and GroundTruth stood in it.

Radar first, GroundTruth an alternative

2 of 14 modelsGroundTruth was named in the answer but not as the choice, or not at all.
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth

GroundTruth first, Radar an alternative

1 of 14 modelsRadar was named in the answer but not as the choice, or not at all.
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarUniqode alternatives: Braze, Radar
Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Radar leads by twenty-five points.
Radar29%#1 of 10
GroundTruth4%#3 of 10
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Radar4%#3 of 10
GroundTruth4%#4 of 10
The full mid-market standing →
Enterprise
Radar leads by twenty-one points.
Radar21%#1 of 10
GroundTruth0%#7 of 10
The full enterprise standing →

What the models said about Radar

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Radar is a proximity marketing platform that some reviewers advise to avoid, citing its high cost ($500+/mo) and enterprise-grade pricing.” Llama 4 Maverick · negative prompt · hard negative
“Use standard location SDKs (e.g., Radar, Bluedot, or native iOS/Android location APIs) inside your own brand's app” Gemini 3.5 Flash · negative prompt · first choice
“Choose Radar if a development team needs flexible geofencing, visit detection, and location APIs.” Perplexity Sonar · comparative prompt · first choice
“Foursquare and Radar lead in analytics and attribution, with Radar in developer flexibility.” Mistral Small · comparative prompt · first choice

What the models said about GroundTruth

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“GroundTruth as contested among small-business recommendations; that is a signal to run stronger procurement checks” Perplexity Sonar · negative prompt · soft negative
“GroundTruth is a good choice for limited budgets, offering mobile/desktop campaign budgets as low as $500” Claude Haiku 4.5 · budget prompt · first choice
“Foursquare and GroundTruth are the top recommendations due to their comprehensive features” Mistral Small · direct prompt · first choice
“Axiobench runner-up 8.9/10: “Proximity-to-footfall measurement that combines on-site behavior with exposure-driven campaign reporting in one workflow.”” Muse Glimmer 30B · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.