Print · November 2026 Edition
Postalytics vs Lob
Nine of fourteen models named Postalytics first on the direct prompt; one named Lob. Both were named by all fourteen models and both carry 57 labels, so the shares below are directly comparable.
Named in three categories this edition.
Named in three categories this edition.
First-choice share40%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 11; printed, not drawn.
Labels5757Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Postalytics reading right to left. Rank and label count are printed, not drawn.PostGrid Print & Mail was named alongside these two in ten of the fourteen direct answers. Postalytics vs PostGrid Print & Mail · Postalytics vs Click2Mail · Postalytics vs Sendoso
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostalyticsFirst choices, of fourteen modelsLob
Direct91
Paraphrase61
Comparative35
Budget-constrained411 against Lob
Scale-constrained10
Negative013 against Postalytics · 7 against Lob
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Postalytics and Lob were named in the same answer 131 times, of the 168 answers naming Postalytics and the 330 naming Lob. In those answers Lob took the first choice twenty times and Postalytics forty-six.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Postalytics and Lob stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Postalytics Lob first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postalytics on the left and Lob on the right.The direct prompt
The plain question, one answer per model, grouped by where Postalytics and Lob stood in it.
Postalytics first, Lob an alternative
9 of 14 modelsLob was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Postalytics alternatives: Lob, PFL, PostGrid Print & Mail
Perplexity SonarPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Grok 4.20PFL, Postalytics alternatives: Lob, PostGrid Print & Mail
DeepSeek V4 FlashPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Llama 4 MaverickPostalytics
GLM 4.7 FlashXPostalytics alternatives: DirectMail.io, Lob, PostGrid Print & Mail
MiniMax M2.5Postalytics alternatives: Lob, PFL, Sendoso
GPT-6 LunaPostalytics alternatives: Lob, Sendoso
Muse Glimmer 30BPostalytics, Sendoso alternatives: Lob, PostGrid Print & Mail
Lob first, Postalytics an alternative
1 of 14 modelsPostalytics was named in the answer but not as the choice, or not at all.Mistral SmallLob, PostGrid Print & Mail alternatives: Postalytics, Postie
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniSendoso alternatives: PFL Direct Mail Platform, PostGrid Print & Mail, Postalytics
Gemini 3.5 FlashSendoso alternatives: Lob, Postal, Reachdesk
Qwen 3.7 FlashPostGrid Print & Mail alternatives: Lob, Postalytics, Sendoso
Kimi K2Reachdesk alternatives: Lob, PostGrid Print & Mail, Postalytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Postalytics leads by thirty-eight points.
Postalytics43%#1 of 6Lob4%#4 of 6Mid-marketThe figures above
Postalytics leads by thirty-four points.
Postalytics40%#1 of 11Lob6%#5 of 11Enterprise
The order flips: Lob leads at enterprise.
Lob46%#1 of 10Postalytics6%#5 of 10What the models said about Postalytics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Platforms requiring heavy base SaaS subscriptions ($200–$500+/month) on top of per-piece print costs (e.g., higher-tier plans of Postalytics)” Gemini 3.5 Flash · negative prompt · soft negative
“Postalytics — verify your exact integrations and security requirements. G2 shows a much smaller review sample than some competitors” GPT-6 Luna · negative prompt · soft negative
“Postalytics (Use Caution Regarding Scale)... their reporting features are often described as basic” Qwen 3.7 Flash · negative prompt · soft negative
“My default recommendation: Postalytics for a mid-sized B2B company running marketer-led direct-mail campaigns.” GPT-6 Luna · paraphrase prompt · first choice
“Postalytics — Best for Marketers & CRM Integration ... dominate the pure direct mail automation space” Kimi K2 · comparative prompt · first choice
“Postalytics for triggered CRM mail and Sendoso for sales-enablement gifting are the practical best fits” Muse Glimmer 30B · direct prompt · first choice
What the models said about Lob
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Lob - is not recommended for teams that are not technical, need global reach, or are budget-sensitive.” Llama 4 Maverick · negative prompt · hard negative
“It is best avoided if you are not technical, need global reach, or are budget-sensitive.” Mistral Small · negative prompt · hard negative
“Lob — scrutinize total cost and ease of use. G2 reviewers report that costs can become steep at higher volumes, billing can be confusing” GPT-6 Luna · negative prompt · soft negative
“Ranked first by Lister for "teams managing complex direct mail at scale, and uses intelligent routing to speed up delivery and reduce costs."” Muse Glimmer 30B · comparative prompt · first choice
“Tops many lists for API-driven scale, intelligent routing (faster/cheaper delivery), nationwide print network, and address verification.” Grok 4.20 · negative prompt · first choice
“If you have a developer team and need programmatic/transactional mail: Choose Lob or PostGrid for their API maturity and scale.” Gemini 3.5 Flash · comparative prompt · first choice
Also compared
Postalytics vs PostGrid Print & MailPostalytics vs Click2MailPostalytics vs SendosoPostalytics vs ReachdeskPostalytics vs PFLPostalytics vs Thanks.ioPostGrid Print & Mail vs LobClick2Mail vs LobSendoso vs LobLob vs ReachdeskLob vs PFLLob vs Thanks.ioAll twenty-eight head-to-head pages and the full direct mail standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.