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Native and content advertising · November 2026 Edition

StackAdapt vs MGID

Six of fourteen models named StackAdapt first on the direct prompt; zero named MGID. StackAdapt was named by thirteen of the fourteen models and MGID by fourteen and both carry 43 labels, so the shares below are directly comparable.

StackAdapt

accepted challenger

Named in seven categories this edition.

MGID

accepted challenger

Named in three categories this edition.

First-choice share29%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 10; printed, not drawn.
Labels4343Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, StackAdapt reading right to left. Rank and label count are printed, not drawn.LinkedIn Sponsored Content was named alongside these two in thirteen of the fourteen direct answers. StackAdapt vs LinkedIn Sponsored Content · StackAdapt vs Taboola · StackAdapt vs Revcontent

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the native and content advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
StackAdaptFirst choices, of fourteen modelsMGID
Direct60
Paraphrase80
Comparative00
Budget-constrained063 against StackAdapt · 1 against MGID
Scale-constrained001 against MGID
Negative107 against MGID
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, StackAdapt and MGID were named in the same answer sixty-one times, of the 418 answers naming StackAdapt and the 130 naming MGID. In those answers MGID took the first choice thirteen times and StackAdapt thirteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where StackAdapt and MGID stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
StackAdapt MGID first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and MGID on the right.

The direct prompt

The plain question, one answer per model, grouped by where StackAdapt and MGID stood in it.

StackAdapt first, MGID an alternative

6 of 14 modelsMGID was named in the answer but not as the choice, or not at all.
GPT-5.4 miniStackAdapt alternatives: AdRoll ABM, LinkedIn Sponsored Content
DeepSeek V4 FlashStackAdapt alternatives: LinkedIn Sponsored Content, Teads
Llama 4 MaverickStackAdapt alternatives: AdRoll, HubSpot
Qwen 3.7 FlashStackAdapt alternatives: LinkedIn Sponsored Content
Kimi K2StackAdapt alternatives: LinkedIn Sponsored Content, MGID, Revcontent
Muse Glimmer 30BStackAdapt alternatives: AdRoll, LinkedIn Sponsored Content, MGID, Revcontent, Taboola, Teads

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashLinkedIn Sponsored Content alternatives: Dianomi, StackAdapt, Taboola, Teads
Perplexity SonarLinkedIn Sponsored Content alternatives: AdRoll ABM, StackAdapt
Grok 4.20LinkedIn Sponsored Content alternatives: StackAdapt, Taboola, Teads
Mistral SmallLinkedIn Sponsored Content alternatives: StackAdapt, Teads, The Trade Desk
GLM 4.7 FlashXLinkedIn Sponsored Content alternatives: Influ2, StackAdapt, Taboola, Teads
GPT-6 LunaLinkedIn Sponsored Content alternatives: StackAdapt

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5LinkedIn Sponsored Content alternatives: Forbes BrandVoice, Harvard Business Review, LinkedIn articles, Quora Ads, Taboola, Teads
MiniMax M2.5LinkedIn Sponsored Content alternatives: Google Demand Gen, Taboola, Teads

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
MGID leads by thirty-one points.
MGID33%#2 of 9
StackAdapt2%#5 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: StackAdapt leads at mid-market.
StackAdapt29%#1 of 10
MGID12%#3 of 10
The full mid-market standing →
Enterprise
StackAdapt leads by twenty-nine points.
StackAdapt29%#1 of 10
MGID0%#9 of 10
The full enterprise standing →

What the models said about StackAdapt

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid Taboola, Outbrain, and StackAdapt if your budget is under $600–$2,000/month” DeepSeek V4 Flash · budget prompt · hard negative
“StackAdapt: ~$2,000+ monthly minimum” Kimi K2 · budget prompt · hard negative
“focus on platforms with strong contextual targeting, brand safety controls, and transparent reporting, such as StackAdapt, Viant Technology, or Quantcast Platform” Mistral Small · negative prompt · first choice

What the models said about MGID

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Frequently cited as an arbitrage platform with low-quality publisher mix.” GLM 4.7 FlashX · negative prompt · hard negative
“These smaller networks carry elevated invalid traffic baselines” Kimi K2 · negative prompt · hard negative
“appear in "top lists" but have scattered complaints about traffic quality or stricter policies—treat them as mid-tier with due diligence” Grok 4.20 · negative prompt · soft negative
“MGID stands out as the best native advertising platform for companies with a limited budget.” Grok 4.20 · budget prompt · first choice
“MGID is likely the best starting point for a company with a limited budget.” Perplexity Sonar · budget prompt · first choice
“or MGID for a mainstream self-serve native network with a $100 minimum deposit” Muse Glimmer 30B · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.