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Mobile marketing and push · November 2026 Edition

OneSignal vs Twilio Programmable Messaging

Six of fourteen models named OneSignal first on the direct prompt; zero named Twilio Programmable Messaging. Both were named by all fourteen models and OneSignal carries 65 labels and Twilio Programmable Messaging 37, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in five categories this edition.

Twilio Programmable Messaging

criticized challenger

By Twilio, San Francisco, United States, founded 2008. Named in two categories this edition.

First-choice share44%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%27%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 18; printed, not drawn.
Labels6537A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the fourteen direct answers. OneSignal vs Customer.io · OneSignal vs Braze · OneSignal vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsTwilio Programmable Messaging
Direct60
Paraphrase601 against Twilio Programmable Messaging
Comparative80
Budget-constrained912 against Twilio Programmable Messaging
Scale-constrained30
Negative003 against OneSignal · 7 against Twilio Programmable Messaging
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, OneSignal and Twilio Programmable Messaging were named in the same answer eighty-two times, of the 364 answers naming OneSignal and the 247 naming Twilio Programmable Messaging. In those answers Twilio Programmable Messaging took the first choice six times and OneSignal twenty-nine.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where OneSignal and Twilio Programmable Messaging stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
OneSignal Twilio Programmable Messaging first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Twilio Programmable Messaging on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Twilio Programmable Messaging stood in it.

OneSignal first, Twilio Programmable Messaging not the choice

6 of 14 modelsTwilio Programmable Messaging was named in the answer but not as the choice, or not at all.
Mistral SmallBraze, OneSignal
DeepSeek V4 FlashOneSignal alternatives: Customer.io
Llama 4 MaverickOneSignal alternatives: Braze, Customer.io, GetResponse, Vero
Kimi K2OneSignal alternatives: Customer.io
GLM 4.7 FlashXBraze, OneSignal alternatives: Iterable
MiniMax M2.5OneSignal alternatives: Customer.io, HubSpot Marketing Hub, Vibes

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Customer.io alternatives: Heymarket, Knock, OneSignal, Pushwoosh, Salesmsg, SlickText
Gemini 3.5 FlashCustomer.io alternatives: Iterable, OneSignal
Perplexity SonarCustomer.io alternatives: ActiveCampaign, OneSignal, Vero
Grok 4.20Braze alternatives: Airship, Customer.io, GetResponse, HubSpot Marketing Hub, OneSignal
Qwen 3.7 FlashBraze alternatives: OneSignal, SuprSend
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Muse Glimmer 30BCustomer.io, Vero alternatives: Braze, CleverTap, Iterable, MoEngage, OneSignal

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniCustomer.io alternatives: Airship, Braze

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by forty-five points.
OneSignal51%#1 of 18
Twilio Programmable Messaging6%#5 of 18
The full small business standing →
Mid-marketThe figures above
OneSignal leads by forty-two points.
OneSignal44%#1 of 18
Twilio Programmable Messaging2%#7 of 18
The full mid-market standing →
Enterprise
OneSignal leads by six points.
OneSignal15%#2 of 13
Twilio Programmable Messaging9%#3 of 13
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Why be cautious: While not a "scam," the sudden pricing change left many indie developers stranded” DeepSeek V4 Flash · negative prompt · soft negative
“Validate carefully for enterprise procurement, governance, and reporting needs before committing.” Perplexity Sonar · negative prompt · soft negative
“A leading platform offering push notifications (web and mobile), SMS, in-app messaging, and email. It's popular for its ease of use, rich features, and scalability” Mistral Small · comparative prompt · first choice
“For most small‑to‑midsize companies, OneSignal gives you the best combination of a free push tier, affordable per‑MAU pricing for SMS, and a unified dashboard.” GLM 4.7 FlashX · budget prompt · first choice
“OneSignal stands out as one of the most balanced options for teams that need a mix of ease-of-use, solid feature depth, and attractive pricing.” Claude Haiku 4.5 · comparative prompt · first choice

What the models said about Twilio Programmable Messaging

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Verdict: Avoid for marketing if you lack dev resources; better for custom builds but high frustration risk.” Grok 4.20 · negative prompt · hard negative
“Avoid for marketer-led teams without engineering support. It is developer-centric” Perplexity Sonar · negative prompt · hard negative
“Use with Caution: Powerful but require technical expertise to configure compliantly. Not recommended for non-technical teams.” Qwen 3.7 Flash · negative prompt · soft negative
“Absolute lowest cost (with developer) | FCM + Twilio | Push is 100% free; SMS is raw wholesale cost per message.” Gemini 3.5 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.