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Mobile apps · November 2026 Edition

CleverTap vs AppsFlyer

Three of fourteen models named CleverTap first on the direct prompt; one named AppsFlyer. CleverTap was named by thirteen of the fourteen models and AppsFlyer by thirteen and CleverTap carries 37 labels and AppsFlyer 43, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in nine categories this edition.

AppsFlyer

accepted challenger

Herzliya, Israel, founded 2011. Named in five categories this edition.

First-choice share8%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 19; printed, not drawn.
Labels3743A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Braze was named alongside these two in ten of the fourteen direct answers. Customer.io vs CleverTap · Customer.io vs AppsFlyer · Braze vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of fourteen modelsAppsFlyer
Direct311 against AppsFlyer
Paraphrase101 against CleverTap
Comparative051 against CleverTap
Budget-constrained011 against CleverTap · 1 against AppsFlyer
Scale-constrained02
Negative004 against AppsFlyer
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, CleverTap and AppsFlyer were named in the same answer seventy-two times, of the 230 answers naming CleverTap and the 195 naming AppsFlyer. In those answers AppsFlyer took the first choice thirteen times and CleverTap nine.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where CleverTap and AppsFlyer stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
CleverTap AppsFlyer first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and AppsFlyer on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and AppsFlyer stood in it.

CleverTap first, AppsFlyer an alternative

3 of 14 modelsAppsFlyer was named in the answer but not as the choice, or not at all.
Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage

AppsFlyer first, CleverTap an alternative

1 of 14 modelsCleverTap was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Insider alternatives: Braze, CleverTap
GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Mistral SmallCustomer.io alternatives: Braze, CleverTap
Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
Kimi K2Customer.io alternatives: CleverTap

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
MiniMax M2.5Braze alternatives: Insider, MoEngage
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CleverTap leads by two points.
CleverTap7%#5 of 16
AppsFlyer5%#6 of 16
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
CleverTap8%#5 of 19
AppsFlyer8%#6 of 19
The full mid-market standing →
Enterprise
The order flips: AppsFlyer leads at enterprise.
AppsFlyer7%#2 of 13
CleverTap4%#3 of 13
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“best for businesses with dedicated data integration expertise, as it can be complex for smaller operations” MiniMax M2.5 · comparative prompt · soft negative
“enterprise platforms like Braze and CleverTap can be costly and technically demanding for small teams” Perplexity Sonar · budget prompt · soft negative
“I'd recommend CleverTap as your primary mobile app engagement and growth tool for a mid-sized B2B company” GLM 4.7 FlashX · paraphrase prompt · first choice
“CleverTap / MoEngage / WebEngage for mobile-first mid-market pricing” Muse Glimmer 30B · direct prompt · first choice
“CleverTap is often the sweet spot for mid-market B2B companies” DeepSeek V4 Flash · direct prompt · first choice

What the models said about AppsFlyer

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid or be cautious with Braze and AppsFlyer due to their pricing models” Mistral Small · negative prompt · hard negative
“A user reported unexpected charges, difficulty downgrading, and a lack of transparency in billing... this single review suggests you should verify contract terms and billing policies before committing.” GLM 4.7 FlashX · negative prompt · soft negative
“The global market leader with the largest integration ecosystem... Choose AppsFlyer or Adjust for standard end-to-end attribution” Gemini 3.5 Flash · comparative prompt · first choice
“a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice
“AppsFlyer is the safest pick if you need the widest partner ecosystem and can pay $0.07 per conversion.” Muse Glimmer 30B · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.