Loyalty, advocacy and referrals · November 2026 Edition
Smile.io vs Influitive AdvocateHub
Zero of fourteen models named Smile.io first on the direct prompt; two named Influitive AdvocateHub. Both were named by all fourteen models and Smile.io carries 38 labels and Influitive AdvocateHub 33, so the shares are not directly comparable.
Named in four categories this edition.
Named in one category this edition.
First-choice share19%11%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 13; printed, not drawn.
Labels3833A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Smile.io reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in twelve of the fourteen direct answers. Referral Rock vs Smile.io · Referral Rock vs Influitive AdvocateHub · Referral Factory vs Smile.io
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Smile.ioFirst choices, of fourteen modelsInfluitive AdvocateHub
Direct021 against Smile.io
Paraphrase041 against Smile.io · 2 against Influitive AdvocateHub
Comparative10
Budget-constrained100
Scale-constrained00
Negative106 against Smile.io · 4 against Influitive AdvocateHub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Smile.io and Influitive AdvocateHub were named in the same answer twenty-eight times, of the 118 answers naming Smile.io and the 89 naming Influitive AdvocateHub. In those answers Influitive AdvocateHub took the first choice two times and Smile.io six.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Smile.io and Influitive AdvocateHub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Smile.io Influitive AdvocateHub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smile.io on the left and Influitive AdvocateHub on the right.The direct prompt
The plain question, one answer per model, grouped by where Smile.io and Influitive AdvocateHub stood in it.
Influitive AdvocateHub first, Smile.io not the choice
2 of 14 modelsSmile.io was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashInfluitive AdvocateHub, PartnerStack, Referral Rock alternatives: Base, Cello, FirstPromoter, SaaSquatch, UserEvidence
GLM 4.7 FlashXInfluitive AdvocateHub alternatives: Annex Cloud, Exchange Solutions, GrowSurf, Referral Rock, Salesforce Loyalty Management
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Enable3 alternatives: Annex Cloud, Influitive AdvocateHub, PartnerStack, Referral Rock
Perplexity SonarReferral Rock alternatives: CustomerGauge, GrowSurf, Influitive AdvocateHub
Kimi K2Referral Rock alternatives: Ambassador, Influitive AdvocateHub, PartnerStack, impact.com Advocate
GPT-6 LunaSaaSquatch by impact.com alternatives: Influitive AdvocateHub, Referral Rock
Muse Glimmer 30BCello, Referral Factory alternatives: Exchange Solutions, Friendbuy, Influitive AdvocateHub, Referral Rock, Yotpo Loyalty & Referrals
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniReferral Factory alternatives: Benepik, Talkable
Grok 4.20Referral Factory alternatives: Annex Cloud, Exchange Solutions, PartnerStack, Referral Rock, Salesforce Loyalty Management, Voucherify, impact.com Advocate
Mistral SmallEnable3, Referral Rock alternatives: Cello, Referral Factory
DeepSeek V4 FlashReferral Rock alternatives: CustomerGauge, Enable3, GrowSurf, Yotpo Loyalty & Referrals
Llama 4 MaverickCustomerGauge, Enable3, Referral Factory
Qwen 3.7 FlashAmbassador alternatives: PartnerStack, Referral Factory, Referral Rock
MiniMax M2.5Referral Factory alternatives: Cello, CustomerGauge, Enable3, GrowSurf, Referral Rock
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Smile.io leads by thirty-two points.
Smile.io32%#2 of 13Influitive AdvocateHub0%#13 of 13Mid-marketThe figures above
Smile.io leads by eight points.
Smile.io19%#3 of 13Influitive AdvocateHub11%#4 of 13Enterprise
The order flips: Influitive AdvocateHub leads at enterprise.
Influitive AdvocateHub30%#1 of 18Smile.io0%#17 of 18What the models said about Smile.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Criticized for billing complaints (such as charges after cancellation) and outdated customer service.” Mistral Small · negative prompt · hard negative
“Basic versions of *Smile.io*, *ReferralCandy*, or light referral plugins... Why be cautious: These apps work well for small e-commerce stores” Gemini 3.5 Flash · negative prompt · soft negative
“I wouldn’t avoid it outright: its Shopify listing shows a high overall rating. Still, read recent low-rated reviews” GPT-6 Luna · negative prompt · soft negative
“Start with Smile.io's free plan if you have under 200 orders/month - it's the only platform offering genuine referral functionality at zero cost.” Kimi K2 · budget prompt · first choice
“Smile.io (now known as Smile: Loyalty Program Rewards) stands out as the best overall choice for a company with a limited budget.” Grok 4.20 · budget prompt · first choice
What the models said about Influitive AdvocateHub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Enterprise advocacy hubs like *Influitive*... Why be cautious: These platforms are powerful, but they require heavy, continuous manual content creation” Gemini 3.5 Flash · negative prompt · soft negative
“recurring complaints about bugs, unreliable integrations... can feel over-engineered and expensive for simpler needs” Grok 4.20 · negative prompt · soft negative
“Overkill and more expensive for a mid-sized company that primarily needs a referral program.” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Best for All-in-One Customer Advocacy & Engagement: Influitive ... the industry standard for gamified advocacy.” Gemini 3.5 Flash · paraphrase prompt · first choice
“I'd start with Influitive if you want one platform for a broader B2B customer-advocacy program” GPT-6 Luna · paraphrase prompt · first choice
“Best Overall Mid‑Market B2B Loyalty & Referral Platform: Influitive (AdvocateHub)” GLM 4.7 FlashX · direct prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.