Ecommerce search and merchandising · November 2026 Edition
Doofinder vs Hawksearch
Zero of fourteen models named Doofinder first on the direct prompt; one named Hawksearch. Doofinder was named by thirteen of the fourteen models and Hawksearch by nine and Doofinder carries 31 labels and Hawksearch 14, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share20%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate16%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 14; printed, not drawn.
Labels3114A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Doofinder reading right to left. Rank and label count are printed, not drawn.Luigi's Box was named alongside these two in nine of the fourteen direct answers. Algolia vs Doofinder · Algolia vs Hawksearch · Luigi's Box vs Doofinder
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce search and merchandising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DoofinderFirst choices, of fourteen modelsHawksearch
Direct011 against Doofinder
Paraphrase031 against Doofinder
Comparative00
Budget-constrained100
Scale-constrained00
Negative003 against Doofinder · 1 against Hawksearch
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Doofinder and Hawksearch stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | | | |
Doofinder Hawksearch first choice named as an alternative argued againstblank: not namedEach cell is one answer, Doofinder on the left and Hawksearch on the right.The direct prompt
The plain question, one answer per model, grouped by where Doofinder and Hawksearch stood in it.
Hawksearch first, Doofinder not the choice
1 of 14 modelsDoofinder was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashHawksearch alternatives: Algolia, Bloomreach Discovery, Coveo for Commerce, Klevu
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarLuigi's Box alternatives: Coveo for Commerce, Hawksearch
Mistral SmallConstructor, Luigi's Box alternatives: Clerk.io, Coveo for Commerce, Hawksearch
DeepSeek V4 FlashLuigi's Box alternatives: Athos Commerce, Hawksearch, Klevu
Qwen 3.7 FlashLuigi's Box alternatives: Algolia, Bloomreach Discovery, Hawksearch
MiniMax M2.5Luigi's Box alternatives: Athos Commerce, Clerk.io, Hawksearch
Muse Glimmer 30BLuigi's Box alternatives: Bloomreach Discovery, Constructor, Hawksearch
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Klevu alternatives: BigCommerce, Bloomreach Discovery, Nosto, Searchspring
GPT-5.4 miniAlgolia alternatives: Adobe Commerce, Bloomreach Discovery, Salesforce B2B Commerce, Searchspring
Grok 4.20Constructor alternatives: Algolia, Athos Commerce, Bloomreach Discovery, Luigi's Box
Llama 4 MaverickLuigi's Box alternatives: Athos Commerce, Bloomreach Discovery, Clerk.io, Constructor
Kimi K2Klevu alternatives: Algolia, Athos Commerce, Bloomreach Discovery
GLM 4.7 FlashXAthos Commerce alternatives: Algolia, Constructor, Luigi's Box
GPT-6 LunaAlgolia alternatives: Constructor, Klevu, Searchspring
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Doofinder leads by thirty-six points.
Doofinder40%#1 of 15Hawksearch4%#7 of 15Mid-marketThe figures above
Doofinder leads by twelve points.
Doofinder20%#3 of 14Hawksearch8%#5 of 14Enterprise
What the models said about Doofinder
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Query/bill shock ... weak merchandising/personalization/recommendations ... support that drops off after onboarding” Grok 4.20 · negative prompt · hard negative
“reported limitations include shallow personalization and fewer advanced discovery capabilities” Perplexity Sonar · negative prompt · soft negative
“noted for having a relatively high negative sentiment (12%) and is considered a new entrant” Mistral Small · negative prompt · soft negative
“Go with Doofinder if you want an easy, full-featured search and merchandising tool with a minimal learning curve and affordable starting plans.” Gemini 3.5 Flash · budget prompt · first choice
“Start with Doofinder if you can afford roughly $50–$80/month, as it provides the most complete "search + merchandising" toolset.” Qwen 3.7 Flash · budget prompt · first choice
“The best ecommerce search and merchandising platform for a company with a limited budget is Doofinder.” Llama 4 Maverick · budget prompt · first choice
What the models said about Hawksearch
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“recurring complaints regarding stability and modernization... Users frequently report software bugs and unexplained outages” Qwen 3.7 Flash · negative prompt · soft negative
“HawkSearch (Best Purpose-Built B2B Solution)... Choose HawkSearch if you are a traditional B2B manufacturer/distributor with heavily spec-based products” Gemini 3.5 Flash · direct prompt · first choice
“HawkSearch – *Best Overall Dedicated B2B Search Engine*” Gemini 3.5 Flash · paraphrase prompt · first choice
“1. Hawksearch (Best Overall for Your Situation)” Claude Haiku 4.5 · paraphrase prompt · first choice
Also compared
Algolia vs DoofinderAlgolia vs HawksearchLuigi's Box vs DoofinderLuigi's Box vs HawksearchDoofinder vs ConstructorDoofinder vs KlevuDoofinder vs SearchaniseDoofinder vs Bloomreach DiscoveryConstructor vs HawksearchHawksearch vs KlevuHawksearch vs SearchaniseHawksearch vs Bloomreach DiscoveryAll twenty-eight head-to-head pages and the full ecommerce search standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.