Index › GTM › Marketing › Ecommerce search › Constructor vs Hawksearch
Ecommerce search and merchandising · November 2026 Edition

Constructor vs Hawksearch

Two of fourteen models named Constructor first on the direct prompt; one named Hawksearch. Constructor was named by fourteen of the fourteen models and Hawksearch by nine and Constructor carries 42 labels and Hawksearch 14, so the shares are not directly comparable.

Constructor

accepted challenger

Named in two categories this edition.

Hawksearch

accepted challenger

Named in one category this edition.

First-choice share8%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 14; printed, not drawn.
Labels4214A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Constructor reading right to left. Rank and label count are printed, not drawn.Luigi's Box was named alongside these two in nine of the fourteen direct answers. Algolia vs Constructor · Algolia vs Hawksearch · Luigi's Box vs Constructor

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce search and merchandising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ConstructorFirst choices, of fourteen modelsHawksearch
Direct211 against Constructor
Paraphrase133 against Constructor
Comparative50
Budget-constrained001 against Constructor
Scale-constrained10
Negative003 against Constructor · 1 against Hawksearch
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Constructor and Hawksearch stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Constructor Hawksearch first choice named as an alternative argued againstblank: not namedEach cell is one answer, Constructor on the left and Hawksearch on the right.

The direct prompt

The plain question, one answer per model, grouped by where Constructor and Hawksearch stood in it.

Constructor first, Hawksearch an alternative

2 of 14 modelsHawksearch was named in the answer but not as the choice, or not at all.
Grok 4.20Constructor alternatives: Algolia, Athos Commerce, Bloomreach Discovery, Luigi's Box
Mistral SmallConstructor, Luigi's Box alternatives: Clerk.io, Coveo for Commerce, Hawksearch

Hawksearch first, Constructor not the choice

1 of 14 modelsConstructor was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashHawksearch alternatives: Algolia, Bloomreach Discovery, Coveo for Commerce, Klevu

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarLuigi's Box alternatives: Coveo for Commerce, Hawksearch
DeepSeek V4 FlashLuigi's Box alternatives: Athos Commerce, Hawksearch, Klevu
Llama 4 MaverickLuigi's Box alternatives: Athos Commerce, Bloomreach Discovery, Clerk.io, Constructor
Qwen 3.7 FlashLuigi's Box alternatives: Algolia, Bloomreach Discovery, Hawksearch
GLM 4.7 FlashXAthos Commerce alternatives: Algolia, Constructor, Luigi's Box
MiniMax M2.5Luigi's Box alternatives: Athos Commerce, Clerk.io, Hawksearch
GPT-6 LunaAlgolia alternatives: Constructor, Klevu, Searchspring
Muse Glimmer 30BLuigi's Box alternatives: Bloomreach Discovery, Constructor, Hawksearch

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Klevu alternatives: BigCommerce, Bloomreach Discovery, Nosto, Searchspring
GPT-5.4 miniAlgolia alternatives: Adobe Commerce, Bloomreach Discovery, Salesforce B2B Commerce, Searchspring
Kimi K2Klevu alternatives: Algolia, Athos Commerce, Bloomreach Discovery

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Hawksearch leads by two points.
Hawksearch4%#7 of 15
Constructor2%#11 of 15
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Constructor8%#4 of 14
Hawksearch8%#5 of 14
The full mid-market standing →
Enterprise
The order flips: Constructor leads at enterprise.
Constructor30%#1 of 10
Hawksearch0%#– of 10
The full enterprise standing →

What the models said about Constructor

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Overkill and expensive ($100s–$1,000s/month); not suitable for limited budgets.” Grok 4.20 · budget prompt · hard negative
“Bloomreach, Coveo, Constructor.io, Google Vertex AI Search for Commerce | SMBs & Mid-Market: ... Avoid them unless you have dedicated merchandising teams” Gemini 3.5 Flash · negative prompt · soft negative
“Constructor — strong product discovery, but ensure the team can handle the learning curve and workflow complexity.” GPT-5.4 mini · negative prompt · soft negative
“Best overall for most mid-market B2B: Constructor — Strongest in AI-driven search, personalization, and merchandising for complex B2B catalogs.” Grok 4.20 · direct prompt · first choice
“My first choice would be Constructor if your buyers see different catalogs, prices, or availability depending on their account.” GPT-6 Luna · paraphrase prompt · first choice
“Luigi's Box and Constructor are top choices due to their B2B-specific features and strong performance.” Mistral Small · direct prompt · first choice

What the models said about Hawksearch

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“recurring complaints regarding stability and modernization... Users frequently report software bugs and unexplained outages” Qwen 3.7 Flash · negative prompt · soft negative
“HawkSearch (Best Purpose-Built B2B Solution)... Choose HawkSearch if you are a traditional B2B manufacturer/distributor with heavily spec-based products” Gemini 3.5 Flash · direct prompt · first choice
“HawkSearch – *Best Overall Dedicated B2B Search Engine*” Gemini 3.5 Flash · paraphrase prompt · first choice
“1. Hawksearch (Best Overall for Your Situation)” Claude Haiku 4.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.