Reachdesk vs Lob
Five of fourteen models named Reachdesk first on the direct prompt; zero named Lob. Both were named by all fourteen models and Reachdesk carries 59 labels and Lob 21, so the shares are not directly comparable.
Named in two categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.
By framing
ReachdeskFirst choices, of fourteen modelsLob
Across every category in the November 2026 Edition, Reachdesk and Lob were named in the same answer 115 times, of the 232 answers naming Reachdesk and the 330 naming Lob. In those answers Lob took the first choice twenty-four times and Reachdesk twelve.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | | |
Reachdesk Lob first choice named as an alternative argued againstblank: not namedEach cell is one answer, Reachdesk on the left and Lob on the right.The direct prompt
Reachdesk first, Lob not the choice
5 of 14 modelsLob was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Reachdesk16%#3 of 12Lob4%#6 of 12What the models said about Reachdesk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise platforms such as Sendoso or Reachdesk until sending volume justifies their software fees” Perplexity Sonar · budget prompt · hard negative
“What to Avoid on a Limited Budget ... Reachdesk | Starts at ~$20K/year; high minimum gift values” Kimi K2 · budget prompt · hard negative
“Avoid if budget is tight: Reachdesk and Sendoso tend to be more enterprise-priced” GPT-5.4 mini · budget prompt · hard negative
“Sendoso and Reachdesk are the top choices due to their scalability, integration capabilities, and proven results” Mistral Small · direct prompt · first choice
“Considered the best overall corporate gifting platform for 2026, with global fulfillment, direct mail, and e-gifts.” Mistral Small · paraphrase prompt · first choice
“For enterprise sales gifting, swag and direct mail together: compare Sendoso and Reachdesk.” GPT-6 Luna · comparative prompt · first choice
What the models said about Lob
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.