Lob vs Click2Mail
Zero of fourteen models named Lob first on the direct prompt; zero named Click2Mail. Lob was named by fourteen of the fourteen models and Click2Mail by seven and Lob carries 21 labels and Click2Mail 10, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.
By framing
LobFirst choices, of fourteen modelsClick2Mail
Across every category in the November 2026 Edition, Lob and Click2Mail were named in the same answer seventy-four times, of the 330 answers naming Lob and the 106 naming Click2Mail. In those answers Click2Mail took the first choice nine times and Lob twelve.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | |||||
| Grok 4.20 | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Lob Click2Mail first choice named as an alternative argued againstblank: not namedEach cell is one answer, Lob on the left and Click2Mail on the right.The direct prompt
Neither was named
14 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
What the models said about Lob
No label in this category carried a quote.
What the models said about Click2Mail
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Start with Click2Mail for standard mail and Sendoso for gifts.” GLM 4.7 FlashX · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.